Database Marketing Operations Analyst

IDR is seeking a Database Marketing Operations Analyst to join one of our top clients for a fully remote opportunity. This position plays a crucial role in developing and delivering targeted marketing campaign populations for retail direct marketing initiatives, focusing on residential customers, small business customers, and prospects. The company is a leader in the marketing industry, committed to innovative customer engagement and data-driven campaigns.

Position Overview for the Database Marketing Operations Analyst

Develops and delivers accurate marketing campaign populations for retail direct marketing initiatives targeting residential and small business customers, as well as prospects. Collaborates with marketing teams to interpret campaign objectives, customer eligibility, and business rules, ensuring precise audience targeting. Utilizes SAS and UNIX environments to create, maintain, and execute campaign population processes supporting ongoing marketing initiatives.

Manages multiple campaign projects simultaneously, ensuring accuracy and adherence to deadlines throughout different stages of campaign lifecycle. Acts as the primary contact for campaign list development, issue resolution, and quality assurance, ensuring outputs meet business requirements.

Requirements for the Database Marketing Operations Analyst

~ Bachelors degree in Marketing, Business, Computer Science, or a quantitative field from an accredited four-year college or university
~4+ years of experience in direct marketing or marketing analysis, with strong analytical, logical, and problem-solving skills
~ Experience using SAS software and working in a UNIX environment
~ Thorough understanding of direct marketing, campaign management, customer segmentation, and targeted audience development concepts
~ Ability to interpret campaign objectives and translate business requirements, eligibility criteria, and customer rules into accurate campaign populations
Medical, Vision, Dental, and more!

Employee Stock Ownership Program
~ Medical, Dental, Vision, and Life Insurance
~ LI-Remote All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable).

The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement.