Product Marketing Manager

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role

You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.

What you'll do

• Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.

• Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.

• Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.

• Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.

• Partner with Product on roadmap input, naming, and pricing and packaging.

• Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.

• Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.

What you'll bring

• 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.

• Sharp writing and storytelling; you make complex products simple without dumbing them down.

• Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.

• Experience enabling a sales team, with a record of content they use.

• A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.

• Analytical enough to size segments, read pipeline data and prioritize.

Nice to have

• Domain experience in ERP.

• Experience running pricing and packaging changes.

• Familiarity with sales methodologies such as Command of the Message or MEDDPICC.