Business Development Executive (Upwork & Freelance Platforms)

Business Development Executive (Upwork & Freelance Platforms)

Job Summary

We are seeking a proactive and results-driven Business Development Executive with proven experience

in generating leads and winning projects through platforms such as Upwork, Freelancer, Fiverr, Guru,

PeoplePerHour, and similar marketplaces.

The ideal candidate should have strong requirement analysis skills, proposal writing expertise, profile

optimization experience, and the ability to identify and secure opportunities in AR, VR, MR, XR, AI, 3D

Visualization, Digital Twin, and Software Development domains.

Key Responsibilities

Business Development & Lead Generation

- Identify and bid on relevant projects across Upwork, Freelancer, Fiverr, Guru, and other freelancing

platforms.

- Research potential clients and understand project requirements.

- Generate qualified leads and schedule discovery calls with prospects.

- Build and maintain a healthy pipeline of opportunities.

Requirement Understanding

- Analyze project requirements and client needs.

- Coordinate with technical teams to understand project scope, effort, and feasibility.

- Translate client requirements into clear project understanding documents.

Proposal Writing & Submission

- Prepare customized and compelling proposals tailored to client requirements.

- Highlight company capabilities, case studies, and relevant experience.

- Follow up with clients to maximize response rates and conversions.

- Handle project discussions and initial negotiations.

• Profile & Account Optimization

- Optimize company profiles on Upwork, Freelancer, Fiverr, and other platforms.

- Improve profile visibility, rankings, and conversion rates.

- Maintain portfolios, project descriptions, case studies, and service offerings.

- Continuously update profiles with recent work and client success stories.

Connect & Bid Strategy Management

- Strategically manage Upwork Connects and bidding budgets.

- Identify high-conversion opportunities.

- Track proposal performance and optimize bidding strategies.

- Monitor platform trends and algorithm changes.

Required Skills

- Proven experience with Upwork, Freelancer, Fiverr, Guru, PeoplePerHour, or similar platforms.

- Strong understanding of project bidding and lead generation.

- Excellent requirement gathering and analysis skills.

- Strong proposal writing and communication skills.

- Experience optimizing profiles for higher visibility and conversion.

- Knowledge of Upwork Connect management and bidding strategies.

- Strong English written and verbal communication.

- Ability to work independently and achieve revenue targets

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Key Performance Indicators (KPIs)

- Number of qualified proposals submitted.

- Client responses and interviews generated.

- Meetings scheduled.

- Projects won.

- Monthly revenue generated.

- Proposal-to-conversion ratio.

- Platform profile growth and visibility metrics.