Marketing Campaign Manager

RESPONSIBILITIES

Kforce is immediately adding a full-time Campaign Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA.

Summary

The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms.
The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that the company stays at the forefront of industry best practices, betas, and trends.

Expected Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, and execution - adjusting based on KPIs and company priorities
• Supervise daily management of seasonal and non-seasonal media campaigns across US Company website portfolio of products
• Define and manage search engine auto-bidding strategies
• Launch PMAX campaigns and target audience strategies as new products come to market and customer segments are introduced
• Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
• Generate quarterly and ad hoc program forecasts and advise on Paid Search channel investment decisions
• Monitor campaign performance and weekly pacing versus quarterly business plans
• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
• Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US Company website organization

REQUIREMENTS:

• Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• 5+ years of hands-on experience in PMAX and Shopping campaign management (Google and Bing); Performance-focused campaign experience is a plus
• Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)
• Proficiency in Microsoft Excel, pivot tables and Power Point; Comfortable manipulating datasets from various platforms
• Creativity and curiosity around what can be tested to enhance campaign performance
• Positive attitude and willingness to work in fast-paced team environment is a must
• Highly detail-oriented with proven project management and organizational skills
• Ability to link interactive plans and activities to business results
• Strong analytical, problem identification + solving skills
• Strong written and verbal communication skills
• Google Ads and Microsoft Ads certification is preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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