Rare Epilepsy Marketing Lead - Pharmaceutical

Lundbeck seeks a Rare Epilepsy Market Lead to shape U.S. strategy for emerging therapies in a purpose-driven, neuroscience-focused organization. This role will own rare epilepsy market insights, positioning, and launch planning, partnering with Medical, Market Access, Sales, and Patient Advocacy to drive patient impact. The Lead will analyze competitive dynamics, define provider and payer strategies, and guide promotional tactics while ensuring compliance. You will champion patient and caregiver needs, inform pipeline decisions, and mentor teams in a highly collaborative, inclusive culture that supports growth and development.

Responsibilities

• Lead U.
• S. rare epilepsy market strategy, including segmentation, positioning, and differentiation
• Drive launch planning and execution for rare epilepsy therapies in collaboration with cross-functional teams
• Develop payer, provider, and patient strategies to optimize access, adoption, and persistence
• Conduct market, competitive, and epidemiology analyses to inform brand and lifecycle decisions
• Partner with Medical, Market Access, Sales, and Patient Advocacy to align on integrated plans
• Translate clinical and real-world evidence into compelling value propositions and messaging
• Inform forecasting, resource allocation, and performance tracking for the rare epilepsy portfolio
• Engage with key opinion leaders and external stakeholders to gather insights and shape strategy
• Ensure all strategies and tactics comply with regulatory, legal, and ethical standards
• Mentor and influence cross-functional partners, contributing to a collaborative, inclusive culture

Required Skills

• Rare disease market strategy
• Neurology/epilepsy therapeutic area knowledge
• Product launch planning
• Market access and reimbursement
• KOL and stakeholder engagement
• Sales and demand forecasting
• Cross-functional leadership
• Data-driven market analysis
• Brand and lifecycle management
• Regulatory and compliance understanding