Public Relations Specialist

General Summary

Executes public relations plans in support of WellSpan's strategic plan and short- and long-term goals. Proactively identifies public relations opportunities and needs related to media relations, social media, community engagement and thought leadership. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be an exceptional interviewer, visual creator and writer, enjoy executing events, and being part of a highly collaborative, innovative, and data driven Marketing and Communications function.

Duties and Responsibilities
Essential Functions:

• Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
• Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
• Aids in the creative execution of PR activities to enhance brand reputation and engagement.
• Provides event support, media escorts and other onsite support as needed.
• Supports crisis communication and rapid response efforts.
• Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
• Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
• Supports the planning, creation and publishing of content across WellSpan social media channels and other digital platforms to support public relations, marketing and business objectives.
• Monitors social media channels for comments, messages, reviews and emerging reputation issues; conducts social listening and assists with analytics reporting to identify trends, measures audience engagement and escalates concerns according to established standards.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
• Assists in proofreading, writing and idea development for internal communications projects.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.

Qualifications
Minimum Education:

• Bachelors Degree Required

Work Experience:

• 2 years Experience in Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization. Required

Knowledge, Skills, and Abilities:

• Excellent written/oral communications, interpersonal and organizational skills.
• Strong computer skills and willingness to embrace new technology and artificial intelligence.
• Strong journalistic writing, copyediting and project management skills.
• Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems).
• Strong project management and organization abilities.

Benefits Offered:

• Comprehensive health benefits
• Retirement savings plan
• Paid time off (PTO)
• Education assistance
• Financial education and support, including DailyPay
• Expanded Paid Parental Leave

For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)