Marketing Product Manager

Job Description
Job Description
OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:
Generous Paid Time Off
Competitive Medical, Dental & other wellness programs
Disability and Life Company Paid
Retirement Plan Options
Generous Employee Purchase Discounts
Pay Range: $50,000-$71,000
What You’ll Do (Essential Duties and Responsibilities):
Drive performance marketing campaign production, and ensure test design, messaging and targeting across Performance Marketing channels is consistent and on-strategy
Lead daily communication work- flows – messaging strategy, creative brief, campaign specifications, timelines, testing and deployment
Manage and maintain a performance marketing KPI forecast, and be accountable for delivering continuously improving business KPIs for each brand
Through robust campaign and market analysis, identify consumer trends and opportunities to continuously increase business KPIs, Return-On-Ad-Spend (ROAS) and engagement
Collaborate with a variety of internal and external partners to ensure messaging and promotion details are aligned with cross-functional teams
Handle operational details in a ‘roll up your sleeves’ way
Quality assurance for all Performance Digital campaigns
Proactively problem solve and identify campaign and business opportunities to innovate, reduce complexity and drive results
Perform other duties as assigned.

What You’ll Need (Qualifications)

Bachelor's degree or equivalent experience (required)
2 + years real-life experience analyzing and driving revenue generating business outcome (preferred)
1+ years of working experience in Google Ads and/or Facebook Business Manager, and experience working in web analytics software (Google Analytics, Adobe, etc.)
Proven expertise in using Microsoft Excel to perform frequent business and campaign marketing analysis (required)
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