Head of Marketing, Building Materials

Job Description
The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.
The ideal candidate has a strong background in product-based marketing
— not services — and thrives in highly competitive markets
.

Brand Awareness & Positioning

Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brand s household names in their categories.
Champion consistency in brand voice, visuals, and values across all platforms.

Product Marketing & Launches

Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
Create high-impact product content that communicates value and drives conversions.
Own performance on Amazon, Shopify, and other online platforms.
Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).

Creative Execution & Campaign Management

Roll up your sleeves to write copy, direct creative, and test messaging across channels.

Data-Driven Planning

Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
Continuously optimize spend and focus based on performance insights.
Lead a small but mighty team of marketers and freelancers.
Collaborate closely with Sales, Product, and Operations for aligned execution.
Maintain urgency, ownership, and accountability across projects.
5+ years in product-based marketing
(CPG, home improvement, or similar physical goods)
~ Deep understanding of digital platforms, content, analytics, and campaign performance