Adobe Experience Platform

Must-Have

Strong experience with:
Adobe Experience Platform (AEP) / Real-Time CDP
Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)
Hands-on expertise in:
XDM schema design (field groups, datatypes, identity namespaces)
Profile enablement, segmentation, and identity stitching
AEP APIs
Proven experience:
Executing CDP POCs (segmentation, identity, ingestion validation)
Evaluating impact of CDP changes on AJO journeys and CJA reporting
Strong data integration experience:
Snowflake AEP ingestion
Data mapping and transformation
Working knowledge of:
dbt pipelines (snapshots, incremental loads, transformations)
RBAC / ABAC governance and multi-LOB data separation strategies
Sandbox strategy, schema migration, and environment promotion
Ability to:
Translate business requirements into scalable AEP architecture
Analyze and troubleshoot end-to-end data flow (CDP AJO CJA)
Nice-to-Have

Experience with:
GitHub, and CI/CD deployment practices
Domain experience:
Healthcare (Medicaid, Medicare, Marketplace)
Experience working in:
Agile / Scrum cross-functional teams