SMS Marketing Manager

The Company
Evolute is a full-service marketing agency serving the mortgage and home services industries. We run complete programs for our clients — brand, web, social, email, paid search, video, and direct consumer messaging. We also operate our own consumer brands, so what we recommend to clients comes from campaigns we've actually run. The Role
Direct consumer messaging is one of our strongest channels, and it runs at real scale, across multiple verticals, brands, and sending providers. You'll own it end to end: what goes out, how it performs, what breaks, and what we change next.

This is a hands-on role. You'll be in the data before the day's send starts, watching KPIs live during production hours, diagnosing problems down to the carrier level, and designing the tests that fix them. The right person writes their own SQL and forms a point of view before anyone hands them a report.

What You'll Do
Review prior-day results each morning — find underperformance by vertical and segment, get unsent records requeued
Monitor CTR, LPM, and RPM live during production hours using SQL and BI dashboards
Diagnose and resolve issues intraday: error rates, sending delays, form failures — escalating to engineering when needed
QA active forms weekly and review KPI trends by campaign, vertical, traffic source, and message
Run a monthly performance review, set baselines, optimize costs by vertical, brand and channel, and build the testing roadmap
Audit segment configuration, brand assignment, and campaign registration across the platform
Coordinate across analytics, engineering, compliance, and creative
What We're Looking For
3+ years in marketing operations, campaign management, or marketing analytics
Working SQL — you can pull and analyze your own data without waiting on an analyst
Experience designing and analyzing tests across multiple teams
Power BI, Tableau, Looker, or a similar BI platform
Strong attention to detail and comfort working directly with engineering teams
Preferred:
SMS or MMS marketing at scale; CPaaS platforms (Twilio, Plivo, or similar); A2P/10DLC compliance familiarity; mortgage, financial services, or home services marketing experience.

Why Here
You'll see the results of your decisions the same day you make them. Change a message, adjust a segment, fix a form — the numbers move that afternoon. Real ownership, direct data access, and a short path to the people who implement what you recommend.

Benefits

Medical, dental, vision, Life & AD&D, Short and Long-term Disability, FSA/HSA, and supplemental benefits options; 401(k) with company match; PTO; paid holidays
Evolute, Inc. is an equal opportunity employer.