Digital Analytics & Insights Specialist

Digital Analytics & Insights Specialist

Location: Newbury HQ + *Hybrid working 

Working Hours: Full time 37.5 hours per week – Mon – Fri 
 

*Hybrid We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week. You should work with your line manager to understand what their expectations are for you, your specific role and your team. 

Who We Are 

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today. 

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress. 

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves. 

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work. 

Why VodafoneThree 

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last. 

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country. 

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone. 

We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started. 

We’re creating something special. We are joining forces to create the biggest mobile network provider in the UK. Through our collective strengths and talents, we will transform customers’ experience and create a best-in-class network for coverage, connectivity, and reliability, delivering greater value and more choice for the nation than ever before.

There are very few moments in our careers where we can feel the ground shifting beneath us, where we can sense that something bigger than we’ve known before is taking shape. We’re not just building a company. We’re going to build a culture, a legacy and a future to be proud of. This will require remarkable leadership and together we can set the standard in the industry and beyond for both customer and employee experience, in what it is a career-defining opportunity.

The Digital Analytics & Insights Specialist is responsible for turning digital data into actionable insight that drives commercial performance, customer experience improvements and strategic decision-making across B2B digital channels. This role will play a critical part in understanding customer behaviour, optimising digital journeys, and identifying opportunities to improve conversion, engagement and digital containment.

What you'll do

• Reporting & Visualisation: Own and evolve regular performance reporting (weekly/monthly), building and maintaining repeatable dashboards using appropriate tools (e.g. Power BI, Tableau), driving self-serve across the business. Ensure reporting is focused on meaningful KPIs aligned to business goals (e.g. lead quality, conversion, containment) and data is considered with broader business context and insights aren’t drawn in isolation.
• Insight & Performance Analysis: Analyse end-to-end digital performance across web, eCommerce and self-service journeys. Identifying trends, opportunities and risks using data from multiple sources (e.g. Adobe Analytics, ContentSquare, Salesforce, sales/service agent data). Translating complex data into clear, actionable insight for stakeholders across Business Digital and wider teams (e.g. Commercial). Proactively surfacing opportunities to improve conversion, reduce drop-off and increase digital containment.
• Customer Journey & Optimisation: Work across the Business Digital team to support analysis of customer journeys to inform A/B testing and CRO strategies, supporting backlog prioritisation by quantifying impact and opportunity size and tracking the performance of digital initiatives and experiments.
• Stakeholder Collaboration: Work with the Business and Consumer data & analytics teams to ensure accurate tracking and tagging across digital journeys, maintaining data quality and consistency across reporting, ensuring compliance with data governance, and staying up to date with best practices in digital analytics extracting maximum value from the tools we invest in. Act as a key partner to stakeholders, presenting insights and recommendations in a clear, compelling way, influencing decision-making by linking insight directly to commercial outcomes. Build strong relationships to ensure insight is embedded in day-to-day decision making.

Who you are

• Strong experience in digital analytics (e.g. Adobe Analytics)
• Experience with data visualization tools (e.g. Power BI, Tableau)
• Ability to interpret large data sets and translate into clear business insight
• Strong commercial awareness and understanding of digital funnels and performance drivers
• Experience working with cross-functional teams in a fast-paced environment
• Knowledge of CRO, A/B testing, and digital optimisation techniques
• Strong communication and storytelling skills with data
• Experience in B2B digital or telecoms environment (desirable, not essential)

Worried that you don’t meet all the desired criteria exactly?  

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in. 

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email careers@vodafonethree.com for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

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