Director of CRM Products & Customer Intelligence

RESPONSIBILITIES

Kforce has a client in McKinney, TX that is seeking a Director of CRM Products and Customer Intelligence to lead the strategy, roadmap, and optimization of enterprise CRM and customer intelligence platforms.

Overview

This role will serve as the business owner for CRM capabilities, partnering across Sales, Marketing, Service, Operations, and Technology to drive customer engagement, sales effectiveness, and revenue growth. The Director will be responsible for translating business needs into product initiatives, managing the roadmap and backlog, and ensuring platform investments deliver measurable business value.
The ideal candidate combines strong product management experience with deep Salesforce knowledge, customer analytics expertise, and the ability to influence executive stakeholders. This leader will leverage customer data, reporting, and AI-driven insights to improve decision-making, increase platform adoption, and support strategic growth initiatives.

Responsibilities

• Own the CRM product vision, roadmap, and feature prioritization
• Partner with business leaders to identify opportunities and define requirements
• Translate business objectives into epics, user stories, and technical requirements
• Manage product backlogs and guide delivery teams toward successful outcomes
• Drive platform governance, prioritization, and change management processes
• Leverage customer analytics and AI-driven insights to improve business performance
• Define and measure ROI, adoption, and platform success metrics
• Collaborate with technical teams, architects, and vendors on solution delivery
• Communicate product strategy, priorities, and progress to executive stakeholders
• Continuously improve customer engagement, sales productivity, and operational efficiency

REQUIREMENTS:

• 7+ years of Product Management, Product Ownership, or CRM Product Leadership experience
• Proven experience owning product roadmaps and delivering measurable business outcomes
• Strong Salesforce CRM experience, including Sales Cloud and Service Cloud
• Experience partnering with Sales, Marketing, Customer Service, Operations, and Technology teams
• Ability to gather business requirements and translate them into actionable product strategies
• Strong background with Agile, Scrum, and product delivery methodologies
• Experience managing competing priorities across multiple stakeholder groups
• Knowledge of CRM analytics, customer intelligence, reporting, and KPI development
• Experience measuring platform adoption, ROI, and business value
• Familiarity with customer data platforms (CDP), customer intelligence, and analytics solutions
• Experience establishing governance, intake, prioritization, and release processes
• Strong executive communication and stakeholder management skills
• Data-driven approach to decision making and product prioritization
• Experience working with enterprise technology delivery teams and third-party vendors

Preferred Qualifications

• MBA or advanced degree preferred
• Salesforce certifications
• CSPO, CSM, or PSM certifications
• Experience with Snowflake, SQL, and customer data platforms
• Exposure to AI-driven customer intelligence and predictive analytics
• Experience within distribution, manufacturing, industrial, logistics, or B2B environments

This is an opportunity to lead high-impact CRM and customer intelligence initiatives while helping shape the future customer engagement strategy of a large and growing enterprise.
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

You will always have the right to cease communicating via text by using key words such as STOP.