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Sr. Strategist (Influencer Marketing)

Viral Nation Inc.Canada🇨🇦Canada

Why this role stands out

This Sr. Strategist role at Viral Nation Inc. offers an exciting opportunity to shape innovative influencer marketing strategies within a dynamic, growth-oriented environment, leveraging a hybrid work model for flexibility. You'll thrive here if you're a proactive thinker eager to collaborate with talented teams and directly impact client success, driving the future of digital brands. Apply now to join a leading agency at the forefront of the industry and elevate your career.

Quick overview

SeniorityMid Senior
Work modeHybrid
LocationCanada, Canada
Business DevelopmentPublic Relations

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We’re looking for a Sr. Strategist to join our growing team and help us to conceptualize and build full business development strategies with the aim of increasing business sales revenue and growth trajectories.

What You'll Do Here:

  • Working with Clients and internal stakeholders to identify business challenges and develop strategic solutions that drive growth and success.
  • Leading brainstorming sessions with cross-functional teams to generate new ideas and strategies.
  • Developing a clear understanding of client objectives and translating them into actionable strategies.
  • Building comprehensive pitch decks that showcase the strategic vision and outline the details of proposed campaigns.
  • Collaborating with the accounts and creative teams to ensure alignment with client objectives and brand guidelines.
  • Presenting pitch decks and strategies to clients in a clear and compelling manner, addressing any questions or concerns.
  • Continuously refining and iterating strategies based on client feedback and insights.
  • Developing the story without supervision and delivering a clear and compelling presentation.
  • Often called upon to be a creative voice and strong ideator throughout the company across many departments and large-scale projects. Able to confidently lead creative brainstorms with company stakeholders and clients.
  • Other duties as assigned.

You'll Need To Have:

  • Minimum of 5+ years of professional sales experience with strategy and social media platforms  - agency experience preferred
  • Ability to write an informative brief that clearly and confidently articulates vision and process.
  • Ability to translate direction from internal leadership and external clients into social media strategies and deliverables.
  • Responsive and available to meet the demands of clients across multiple time zones.
  • Proficiency with social media management and analytical tools
  • Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
This role has an annual salary range of $85,000 to $105,000.
This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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