Digital Online Marketing Manager

Job Description
Title: Digital Marketing Manager
Function: Growth / Marketing
Location: Addison, TX (5 days/week in-office)
This position requires candidates to be based in the Dallas–Fort Worth (DFW) metro area, within commuting distance of our Addison, TX office, and to work on-site five days per week. Applications from candidates outside of Texas will not be considered at this time. While we appreciate interest from all applicants, Braviant Holdings is unable to sponsor visas at this time.

Who We Are
Founded in 2015 and based in Chicago, IL, privately held Braviant Holdings, LLC is a leading provider of tech-enabled consumer credit products that combine breakthrough technology and cutting-edge machine learning to transform how people access credit online. Our next-generation approach to lending reduces credit barriers and creates a Path to Prime® — helping millions of underbanked consumers build credit history, reduce their cost of borrowing, and take control of their personal finances. 5000 list of fastest growing private companies and has been recognized as a Best Place to Work.

About the Role
We're looking for a strategic, execution-oriented Digital Marketing Manager to own Braviant's digital marketing channels end to end — the marketing website, search visibility, and paid acquisition — including the budget, roadmap, and results behind them. This is a high-ownership role for someone who's equally comfortable building a channel investment plan, tuning a paid social campaign, and making sure our brand shows up when people (and increasingly, AI assistants) search for answers about credit and lending.

You'll report to the Head of Product and own the strategy, budget, and performance of Braviant's digital marketing channels — not just executing tactically, but setting the roadmap, building the creative, tracking ROI, and reporting results to leadership. There is no in-house design or creative team, so you'll produce your own ad and landing page creative, and partner closely with Growth/Strategy, Data/Analytics, and Legal/Compliance (for regulatory review) to keep our digital presence sharp, fast, and effective at driving qualified traffic and conversions.

The level for this role is flexible — depending on the experience of the candidate we hire, it may be filled as a Senior Digital Marketing Specialist or as a Digital Marketing Manager.

What You'll Do
Strategy & Performance
Own the digital marketing budget across website, SEO/GEO, and paid channels — monitor performance weekly and reallocate spend to maximize ROI and acquisition efficiency
Develop and maintain a digital marketing roadmap that integrates website, search, and paid priorities with Braviant's broader acquisition goals
Drive strategy to grow top-of-funnel traffic, improve conversion, and optimize the customer journey across digital channels
Monitor KPIs and report outcomes, risks, and recommendations to the Head of Growth and leadership on a regular cadence
Build and deliver clear reporting and presentations on digital marketing performance, strategy, and investment recommendations
Website & Content
Own and maintain Braviant's marketing website in Webflow — pages, landing pages, forms, and overall site structure
Manage day-to-day updates, new page builds, and QA to keep the site accurate, fast, and on-brand
SEO & GEO (Generative Engine Optimization)
Own on-page, technical, and content SEO — keyword strategy, site architecture, metadata, and internal linking
Monitor and improve visibility in traditional search (Google) and generative/AI search surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.)
Paid & Ad Marketing
Plan, launch, and optimize paid campaigns across Meta Ads and other digital ad platforms
Design and produce the ad creative itself — static images, copy, and basic video/motion assets — for paid campaigns (no in-house design team to hand this off to)
Manage budgets, audience targeting, creative testing, and bid strategy to hit acquisition cost and volume targets
Identify and evaluate new digital acquisition channels and partnership/affiliate opportunities to diversify lead flow
Route all ad creative, landing pages, and marketing copy through Legal and Compliance for regulatory review before launch track funnel performance, traffic sources, and conversion rates
Build and maintain dashboards that give the Growth and Marketing teams a clear read on channel performance
Turn data into recommendations — what to scale, what to fix, and what to test next
Cross-Functional Partnership
Work closely with the Head of Product to align digital marketing priorities with broader acquisition goals
Partner with Data/Analytics to translate performance data into actionable insights and clear recommendations
Partner with Legal and Compliance on regulatory review of all marketing creative, campaigns, and site content before publishing
Stay at the forefront of SEO, GEO, paid media, and AI-driven marketing technology, applying best practices to drive efficiency and growth
Bachelor's degree in Marketing, Communications, Business, or a related field
~4+ years of digital marketing experience with hands-on ownership of a marketing website, SEO, and paid ad campaigns (years flexible — we're open to leveling this role up or down based on candidate strength)
~ Experience owning a marketing budget and reporting on ROI, CAC, or similar performance metrics to leadership
~ Experience in financial services, fintech, or another regulated industry a plus
~ Track record of managing a marketing site and paid channels with measurable results (traffic, conversion, cost per acquisition)
Hands-on experience with Webflow or a comparable CMS
Experience managing paid campaigns in Meta Ads Manager; familiarity with Google Ads a plus
Working knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and current SEO/GEO best practices
Comfortable designing ad and landing page creative independently using tools like Canva, Figma, or Adobe Express — this role has no in-house design support
Comfortable with basic HTML/CSS for website edits
Highly analytical, with the ability to turn complex performance data into clear, decision-ready reporting for leadership
ChatGPT, Claude, Gemini) for research, content, and analysis — you use these daily, not occasionally
Experience with marketing automation and email platforms
Experience with A/B testing and experimentation
Bias toward action — you ship, measure, and iterate rather than over-engineering upfront
Naturally curious about performance data and willing to dig until you have an answer you trust
Energized by ambiguity and rapid change, with a natural ability to bring clarity, momentum, and structure to evolving priorities
Collaborative and low-ego — you work well with Legal, Compliance, and Growth
Familiarity with consumer lending or credit marketing compliance requirements, including working with Legal/Compliance on regulatory ad review
Comprehensive healthcare including medical, dental, and vision coverage
~ Generous paid time off, including PTO, sick time, and 13 company holidays
~Participation in annual discretionary bonus plan
~ This role offers real ownership over how Braviant shows up online and how our digital marketing dollars perform — from the strategy and budget behind our channels, to the words on our homepage, to how we rank in AI search, to the ads that bring people through the door.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.