Quick overview
Job description
Senior Campaign Director
Department: Creator Services
Location: London
Hybrid Working: 3 days per week, 2 days remote
About Buttermilk
Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection.
We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.
Our Values
Celebrate what makes us weird, with care for others
Build on intent, not impulse
Fail fast, learn faster
Be supported by systems, not limited by them
Be ambitious, pursue it healthily
Role Overview
As a Senior Campaign Director at Buttermilk, you will oversee the full campaign lifecycle for clients, ensuring efficient, profitable, and high-quality execution from discovery to content approvals. You will be responsible for setting and monitoring delivery timelines, managing client communications, and ensuring campaigns meet KPIs while protecting project profitability. Additionally, you will lead and mentor a team, fostering collaboration and excellence across the board.
Key Responsibilities
Campaign Management & Process Optimisation:
Oversee the creator process from discovery to content approvals, driving efficiency, profitability, and campaign success.
Increase creator sign-up rates, reduce drop-out rates, and enhance content quality and campaign results.
Innovating on optimisation of our wider agency delivery processes and feeding back to Head of Creator Services.
Timeline & Target Setting:
Establish and monitor campaign delivery timelines and set clear, actionable targets for the team.
Collaborate with clients, strategy, and data teams to recommend deliverables based on the client brief and set realistic KPIs.
Client Communications:
Manage client communications related to delivery, including timelines, creator management, and content approvals.
Act as the escalation point for any team or client issues, ensuring smooth and effective communication.
Financial & Margin Oversight:
Oversee the financial performance of creator programs to ensure campaigns hit or exceed gross profit (GP) goals.
Monitor margins and ensure resources are effectively managed to protect profitability.
Team Leadership & Mentorship:
Manage and mentor the campaign delivery team, providing both line and project management support.
Ensure the team is aligned with both client expectations and internal KPIs, promoting a culture of high standards and collaboration.
Reporting & Data Management:
Provide input into client reports and status updates, ensuring accuracy and transparency in campaign progress.
Conduct data checks and oversee dashboard reviews to track and optimise campaign performance.
Required Experience & Skills
Currently a Campaign Director (or similar) with solid experience within an creator/influencer agency or a creator/influencer department within a creative agency.
Experience working with big well-known brands
Team Management experience
Strong project management experience with a proven ability to deliver successful campaigns.
People management experience, with a demonstrated track record of mentoring and leading teams.
Experience managing always-on clients, with a focus on consistent delivery and client satisfaction.
What We Offer
Enhanced Pension, matching contributions
Discretionary Annual Bonus
Private Medical Insurance
Juno Wellbeing Credits
Hybrid Working, 3 days in the office, 2 days remote
£150 Home Office Setup Budget
Night Key Membership
Birthday Leave
Learning & Development Budget
Work Abroad Allowance