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Recently postedFull timeSales

Manager – Sales Analyst

GEDUNoida🇮🇳India

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeOn Site
LocationNoida, India
RecruitingStakeholder ManagementMicrosoft ExcelTableauCRMContinuous ImprovementForecastingKPI ManagementPerformance ManagementProcess ImprovementSales AnalyticsPower BI

Job description

ROLE PURPOSE

The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.

KEY RESPONSIBILITIES

Sales Reporting & Business Performance

  • Develop and maintain executive dashboards and management reports.
  • Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
  • Monitor performance across markets, campuses, channels, and teams.
  • Deliver insights and recommendations to improve business outcomes.


Forecasting & Pipeline Analytics

  • Build forecasting models using trends, pipeline data, and conversion metrics.

  • Analyse the recruitment funnel from Lead to Enrolment.

  • Develop base, upside, and downside scenarios.

  • Identify risks and opportunities impacting future performance.

Market Intelligence & Commercial Insights

  • Monitor competitor activity, market demand, and recruitment trends.

  • Track visa regulations and economic factors.

  • Conduct market opportunity and risk assessments.

KPI MANAGEMENT & SALES PRODUCTIVITY

Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.

• Identify performance gaps and funnel leakages.

• Develop scorecards and benchmarking frameworks.

• Drive continuous improvement.

CRM GOVERNANCE & DATA MANAGEMENT

  • Ensure CRM data accuracy and integrity.

  • Maintain reporting accuracy and KPI definitions.

  • Improve CRM adoption and reporting utilization.

  • Resolve data quality issues.

PROCESS IMPROVEMENT & AUTOMATION

  • Automate recurring reporting processes.

  • Improve efficiency through analytics tools.

  • Develop scalable dashboards and reporting solutions.

CRO PERFORMANCE & COMMISSION MANAGEMENT

  • Manage commission reporting and validation.

  • Monitor productivity and performance metrics.

  • Partner with Finance and Operations teams.

CROSS-FUNCTIONAL COLLABORATION

Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.

SKILLS & COMPETENCIES

Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization.

Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making.

EXPERIENCE & QUALIFICATIONS

  • Bachelor's Degree in related discipline.

  • 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.

  • Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.

SUCCESS MEASURES

  • Improved forecast accuracy.

  • Enhanced sales productivity and conversion rates.

  • Better CRM data quality and reporting effectiveness.

  • Increased automation and operational efficiency.

  • Contribution towards enrolment growth and revenue achievement.