Why this role stands out
Join the prestigious Bosch Group as an Area Sales Manager, where you will accelerate your career by driving growth for industry-leading power tools within a supportive, innovation-driven team culture. This role is perfect for a motivated professional eager to master channel management and expand their sales expertise at a global powerhouse; apply today to make a meaningful impact on your professional trajectory.
Quick overview
Job description
In India, Bosch is a leading supplier of technology and services in the areas of Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through 14 companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Bosch Mobility Platform and Solutions India Private Limited, Newtech Filter India Private Limited, Precision Seals Manufacturing Ltd, Robert Bosch India Manufacturing and Technology Private Limited, MICO Trading Private Limited and Mivin Engg. Technologies Private Limited. Since commencing operations in 1951, we have steadily expanded our footprint across 17 manufacturing sites and 7 development and application centers, supporting both domestic and global markets. These facilities enable us to localize solutions, drive innovation, and respond with speed to dynamic customer and industry requirements. In FY 2024–25, we reported net revenue of 373,457 million INR (approximately euros 4.13 billion) and employed 38,655 associates as of March 31, 2025. Bosch Limited continues to anchor the Group’s India presence with a sharp focus on next-generation mobility, smart manufacturing, and digital transformation. It earned revenue from operations of Rs. 18,087 crores ((1,985 million euros) in fiscal year 2024-25.
•Responsibility for sales in defined territory for Blue tools, MT & HG through active development, maintenance & growth of existing and potential direct dealers
* Core Competencies - Channel Management & User Management
•Network management of direct dealers & sub-dealers. Provide optimal service to them.
•Define and execute the annual business plan and regional strategy for the Key User Management (KUM) business.
Drive both primary and secondary sales targets across designated territories and vertical segments.
Identify untapped high-potential industrial clusters and expand market share through structured customer acquisition and pipeline management.
•Specific initiatives to support products- New launches, Cordless tools etc
Guide channel partners in aligning their direct-selling capabilities with Bosch’s user-conversion strategy.
•Digital tool usage to improve business results
•Implementation of central marketing activities and strong collaboration with user and retail marketing
•Information gathering about competitors & market trends
•Placement of Product in primary and secondary channel
•Collaborate across BU team of power tools and Bosch to create opportunities of sales
B- TECH MECH / ELECTRICAL / MBA - Sales & Marketing.
Minimum 2-4 year experience in Channel & industrial sales
1.Experience in trade (dealer/distributor) sales – minimum 2-4 years
2. Industrial tools, power tools, capital equipment, industrial consumables, welding equipment, or related engineering/manufacturing segments has added advantage.
3. Understanding of market, product or allied products
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