Marketing Coordinator

Marketing Coordinator, WinCraft

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Marketing Coordinator will play a critical role in executing brand-building and go-to-market marketing initiatives across WinCraft's full distribution portfolio.

ROLE OVERVIEW

The Marketing Coordinator supports the production and implementation of marketing activities across all channels of distribution for WinCraft, contributing to brand positioning, graphic development, and campaign execution. This role works closely with the Director of Marketing to translate strategy into detailed project plans, creative deliverables, and cross-functional workflows — spanning digital campaigns, social media, copywriting, sales presentations, and catalog content. The Marketing Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with Sales, Art, Licensing, and other departments to fulfill marketing requests and align on campaign objectives, ensuring timely and on-brand delivery
• Collaborate closely with the Director of Marketing to maintain brand standards across all materials, communications, and project timelines.
• Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and other company initiatives.

Fan & Customer Impact (Obsessed with Fans)

• Create and update product copy and bullet points for WinCraft products across digital and print channels, ensuring accuracy and consistency for the end consumer.
• Build and grow WinCraft's presence across Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach.
• Assist in compiling supporting details — including item setups, pricing, and team and product selections — for catalogs, sales decks, and other large-scale customer-facing projects.
• Monitor platform performance and identify opportunities to deepen audience engagement across digital channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Leverage AI tools to efficiently develop high-quality, on-brand content at scale across digital and print channels.
• Identify opportunities to streamline marketing workflows and improve efficiency across campaign production and cross-functional communication.
• Monitor and replenish catalogs and samples throughout the office and at trade shows, proactively addressing gaps and fulfillment needs.
• Assist with creative or production art CARs as business needs dictate, applying flexibility and creative problem-solving to evolving priorities.

Ownership & Execution (Determined & Relentless Mindset)

• Develop and maintain the WinCraft marketing calendar, including the creation of requests for digital marketing, flyers, sell-sheets, web images, customer image requests, catalog PDQs/general fixture designs, and customer presentation decks.
• Lead day-to-day coordination of marketing projects, managing workflows, deadlines, and cross-functional communication from concept through launch — including eblasts, go-to-market campaigns, product rollouts, and seasonal promotions.
• Pull together marketing materials, schedules, special events, and opportunities to maintain a master calendar and campaign schedule.
• Follow recommended guidelines and company data to determine team and individual product inclusion across marketing initiatives.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 2–5 years of professional experience in marketing or creative support, with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Adobe Illustrator, Photoshop, InDesign, and other Creative Cloud programs.
• Strong presentation and storytelling skills, with experience developing customer-facing sales decks and marketing materials.
• Excellent verbal and written communication skills, including copywriting experience for digital and print channels.
• Proven ability to work cross-functionally and communicate effectively with senior management, sales teams, and creative departments.
• Strong organizational skills and keen attention to detail, with the ability to maintain focus and manage competing priorities in a fast-paced environment.
• Comfortable working both independently and collaboratively, with a proactive approach to identifying and solving problems.

Education:

Associate's degree in Marketing, Business, Communications, or a related field.

WORK LOCATION

Select the option below that matches this role, delete the other two, and fill in every highlighted field before posting.

On-site: Your work location will be onsite in Winona, MN.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.