Digital Marketing Specialist

What We’re Looking For

The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serve as the Business School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes.

A bachelor's degree and three years of relevant experience are required. Five years of relevant experience is preferred. A combination of education and experience will be considered in lieu of one another. Higher education or non-profit experience preferred.

A hybrid work arrangement will be considered on a case-by-case basis.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

Digital Engagement and Enrollment Strategy

• Develop and execute targeted digital campaigns to increase awareness of HSB undergraduate and graduate programs, engage prospective students and families, maintain and enhance alumni and corporate engagement, and support the Business School’s enrollment and other strategic objectives
• Support the ongoing optimization and maintenance of program web pages, the development of new pages, and the strategic direction of website content to ensure programs are effectively marketed and discoverable
• Collaborate with the University’s central Marketing and Communications team on strategic website initiatives and projects to strengthen program visibility, enhance the prospective student user journey, and ensure a cohesive digital experience
• Leverage optimized web content, intuitive navigation, and user-focused design to guide prospective students from program discovery to inquiry and application
  

Digital Strategy and Web Management

• Serve as the primary manager of HSB’s digital properties, ensuring website content is accurate, current, accessible and aligned with University brand standards
• Manage website updates through Drupal, streamlining requests from departments and programs to improve efficiency, consistency and digital governance
• Manage and maintain the Baylor Business Review and Baylor Angel Network (BAN) WordPress websites, ensuring functionality, content quality and a consistent user experience
• Monitor and analyze website traffic, search performance and audience engagement using Google Analytics, Google Search Console and other digital platforms to inform marketing strategies and identify opportunities for improvement
  

Email Marketing

• Manage the HSB email account and oversees mass email strategy and development through EMMA, including departmental annual reports, donor communications, Dean’s messages and newsletters
• Coordinate email communications for key audiences, including alumni, faculty, staff, students, administration, donors, advisory board members, parents and AACSB deans, ensuring consistency, accuracy and alignment with Business School priorities
  

Other

• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance
  

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!