Head of Marketing

Job Description
Job Description
???? About Lovingly
At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.
????

The Opportunity
We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.
???? Core Responsibilities & Impact????

AI-Powered Marketing Leadership
Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization
Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement
Develop scalable AI-enhanced marketing strategies that power next-generation gifting experiences
Drive continuous evolution of our AI capabilities, including strategic integration of LLMs
Transform AI-driven insights into actionable marketing strategies and measurable outcomes
????

Revenue & Performance Growth
Design and execute multi-channel marketing strategies with direct revenue accountability
Drive measurable business growth through integrated performance marketing
Implement AI-powered testing frameworks and data-driven optimization
Configure predictive modeling to identify market opportunities
Transform creative initiatives into quantifiable business outcomes with clear ROI metrics
Create cohesive brand experiences across digital and physical retail touchpoints
????

Organizational Integration & Team Leadership
Build and mentor a high-performance marketing team in our hybrid environment
Create efficient workflows between marketing, product, operations, retail, and data teams
Establish clear reporting structures demonstrating marketing's impact
Lead strategic partnerships and marketing innovations
Foster a culture of innovation and accountability
????

Brand & Content Excellence
Ensure brand consistency while driving performance across all channels
Implement AI-assisted content creation and optimization strategies
Lead integrated campaigns across paid media, organic growth, and lifecycle marketing
Work with agency partners to ensure creative execution drives measurable impact
Develop data-driven frameworks for measuring brand impact on revenue
Create compelling omnichannel experiences
Requirements
✅ Must-Have Qualifications
7+ years of marketing leadership experience with direct revenue responsibility
Proven expertise integrating AI into marketing workflows
Deep experience in performance marketing and full-funnel conversion
Strong background implementing AI-powered marketing tools
Demonstrated success leading teams in hybrid work environments
History of aligning creative execution with quantifiable outcomes
Experience in B2B, B2B2C, and D2C marketing at scale
Track record of managing omnichannel brand experiences
????

Essential Leadership Capabilities
AI-first mindset with strong understanding of LLMs and predictive analytics
Structure-oriented leader who builds clear frameworks
Cross-functional collaborator who ensures seamless integration
Results-focused manager who develops teams through measurable goals
Innovation driver balancing creative exploration with implementation
Experience unifying digital and physical retail marketing strategies
Proven ability to manage agency relationships
Benefits
????

Competitive Compensation
Competitive salary range between 120,000 and 165,000
22 PTO days + 12 paid holidays
Comprehensive benefits (health, dental, vision)
401k with 3% salary contribution
???? AI-Powered Work Environment
Access to cutting-edge AI marketing tools
Continuous AI training & professional development
25% tuition discount at Marist College
Hybrid work model combining flexibility with collaboration
????

Impact & Growth
Shape the future of AI-driven marketing in gifting
Build and scale a high-performance marketing organization
Drive measurable growth across multiple channels
Partner directly with leadership to shape company direction
Innovate at the intersection of digital and physical retail
???? Application Process
Please submit:
???? Your resume
???? LinkedIn profile
????

A 2-minute video covering

Your experience implementing AI in marketing operations
A specific example of driving measurable revenue growth
How you've successfully led teams in a hybrid environment
Your approach to creating cohesive brand experiences
The position requires a leader who can seamlessly integrate our digital and physical presence while driving growth across all business channels.

The ideal candidate will demonstrate a strong understanding of both traditional retail marketing and digital innovation, with the ability to create unified experiences that strengthen our brand and drive measurable business results.