HubSpot & Email Marketing Specialist

Job Description Job Description Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

We're seeking a HubSpot & Email Marketing Specialist to own the execution, optimization, and reporting of email, SMS, marketing automation, and landing page campaigns.
This role combines hands-on campaign execution with CRM management, analytics, testing, and continuous optimization. The ideal candidate is highly proficient in HubSpot and understands how to use data and automation to improve engagement, lead conversion, and overall marketing performance.
Key Responsibilities

• Own HubSpot marketing execution, including email, SMS, workflows, forms, lists, and landing pages.
• Build and manage segmented campaigns, automated nurture programs, lead scoring, and lifecycle workflows.
• Manage audience segmentation, contact properties, database hygiene, suppression rules, and marketing compliance.
• Build polished, responsive emails and landing pages using HubSpot templates and tools.
• Partner with design and content teams to develop campaign creative and messaging.
• Develop and execute A/B tests across subject lines, content, CTAs, audiences, send times, and landing pages.
• Monitor campaign performance, including deliverability, open rates, click rates, conversions, lead generation, and ROI.
• Build dashboards and reports to identify trends, opportunities, and areas for improvement.
• Analyze campaign funnels and recommend strategies to improve conversion rates and customer engagement.
• Support HubSpot integrations with websites, data sources, and third-party platforms and troubleshoot issues as needed.
• Identify opportunities to improve marketing processes through automation, personalization, and scalable workflows.
• Stay current on HubSpot capabilities, certifications, platform updates, and marketing automation best practices.

Qualifications

• 2-5 years of experience in email marketing, CRM, or marketing automation, with strong hands-on HubSpot experience.
• HubSpot Marketing Software Certification preferred; ability to obtain certification within 90 days required.
• Demonstrated experience building email campaigns, workflows, segmentation, landing pages, and reports in HubSpot.
• Strong analytical skills with the ability to turn campaign data into actionable recommendations.
• Understanding of email and SMS deliverability, consent, opt-in requirements, CAN-SPAM, and related best practices.
• Strong email and landing page copywriting skills.
• Experience with A/B testing, conversion optimization, and marketing funnel analysis.
• Basic HTML/CSS knowledge for email and landing page customization is a plus.
• Canva and/or Adobe Creative Suite experience is a plus.