REMOTE - Web Marketing Manager

Job Description
Position Overview
As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.

Key Responsibilities
Demand Generation & Pipeline Creation (40%)
Develop and manage marketing campaigns across digital channels
Create and implement account-based marketing initiatives
Own MQL targets and conversion metrics
Establish marketing attribution and ROI measurement
Drive pipeline growth supporting 40%+ ARR increase
Brand Positioning & Messaging (25%)
Create sales enablement materials that articulate our value
Oversee website and digital presence optimization
Content Strategy & Thought Leadership (20%)
Develop a comprehensive content strategy aligned with buyer journey
Create high-value content that addresses prospect pain points
Establish thought leadership in enterprise sales and AI automation
Build scalable content creation processes
Implement content distribution strategies across channels
Drive engagement through targeted content campaigns
Measure content effectiveness and optimize accordingly
Marketing Operations & Analytics (15%)
Build marketing technology stack and infrastructure
Implement data-driven marketing processes and analytics
Establish marketing KPIs and reporting cadence
Manage marketing budget and resource allocation
Optimize channel performance through testing and measurement
Create scalable marketing operations processes
Collaborate with Sales on lead management and CRM processes
This role is based in Denver, Colorado and requires regular in-office presence
~5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership
~ Proven track record driving demand generation and pipeline creation
~ Experience marketing enterprise software solutions ($75K+ ACV)
~ Strong understanding of enterprise buying cycles and B2B marketing strategies
~ Demonstrated ability to build marketing programs from early stage
~ Experience with ABM and targeted marketing approaches
~ Data-driven approach with focus on pipeline impact
~ Bachelor's degree required, MBA preferred
Proficiency with marketing automation platforms (HubSpot, Marketo, etc.)
Experience with CRM systems (Salesforce, HubSpot)
Understanding of digital marketing channels and optimization
Familiarity with content management systems
Knowledge of marketing analytics and attribution tools
Experience with ABM platforms a plus
Analytical approach to marketing measurement
About Ombud
Ombud is revolutionizing enterprise B2B sales through AI-powered knowledge management and sales automation.

Our platform serves Revenue Operations teams at 100+ enterprise customers including Workday, UKG, CSG Systems, and Prudential. We combine response management, agentic sales engineering capabilities, and AI-powered proposal automation to streamline complex, high-volume sales processes. Through our flagship products—Ombud's core platform and Ombuddy, our AI Native Agentic Sales Engineer—we're building the AI Operating System for B2B sales teams. Make a Sales Engineer's Life Great by automating the tedious while scaling expertise across their revenue organizations.

Customer‑Centric: We succeed when our customers succeed. Customers sit at the center of our decisions.

Community: We build belonging in real life.
We foster a culture where showing up matters—whether it's collaborating in the office, solving problems side-by-side, or partnering closely with our customers. We celebrate diversity and are committed to creating an inclusive environment for all employees.