Business Development Manager

The Head - Admissions is responsible for strategically leading and managing the complete admissions process for Euro and Billabong schools, including team leadership, pipeline management, data analysis, event conceptualisation, and daily collaboration with the Principal to drive admission targets.

Roles & Responsibilities

• Lead and manage the end-to-end admissions process from initial enquiry to final enrolment.
• Recruit, develop, train, and mentor a team of Admissions Counsellors and ancillary staff.
• Prepare comprehensive Admission Folders covering school philosophy, infrastructure, board affiliation, achievements, staff profiles, fee structures, and parent testimonials.
• Design and deliver effective admission sales pitches and train counsellors on objection handling techniques.
• Collect and analyse daily admissions data including enquiry mode (walk-in, telephonic), follow-ups, and conversion rates.
• Maintain a daily-updated database of all enquiries.
• Conduct geographic analysis and analyse reasons for non-interest.
• Present daily reports to the Principal and develop improvement strategies collaboratively.
• Conceptualise and execute events to drive school footfalls and increase admissions.
• Provide daily accounts updates on admissions count, fee collected, discounts, and payment schedules.
• Follow up with previous non-interest prospects for second-round counselling.
• Develop a well-designed counselling room, ideally as a model classroom.
• Maintain adequate stock of admission stationery and promotional display materials.
• Ensure smooth operations of the full admissions function and uphold school values.

Required Skills

Admissions Strategy & Team Leadership

Sales Pitch Development

Customer Relationship Management & Database Management

Objection Handling

Data Analysis & Reporting

Event Conceptualisation & Execution

Parent Engagement & Relationship Management

Training & Coaching

Pipeline Management

Microsoft Office Suite (Excel, PowerPoint, Word)

Fee & Budget Coordination

Strategic Thinking & Decision Making

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