Why This Role Stands Out
This leadership role offers a fantastic opportunity to shape a global brand and drive significant growth in innovative sectors like semiconductors and mobility. You'll thrive here if you're a strategic marketing leader eager to build reputation and thought leadership, with the flexibility of a hybrid work model. Apply now to make a substantial impact.
Quick Overview
Job Description
We are looking for a
Director, Marketing and Communication
As a Director, Marketing and Communication, you will be responsible for leading Canatu's global marketing and communications activities to support the Company's growth strategy, commercial objectives, brand development, and market positioning.
The role is responsible for strengthening Canatu's visibility, reputation, and thought leadership across its business areas, including Semiconductor, Mobility, Robotics & Defense and Medical Diagnostics. The position works closely with Business Units, Sales, Technology, and Leadership Team members to ensure consistent messaging and effective market engagement.
The Director, Marketing & Communications reports to the Chief Marketing Officer (CMO). The position can be located in Munich, Germany, or Vantaa, Finland, and includes regular travel as part of the role.
RESPONSIBILITIES
Marketing Strategy and Execution
Develop and execute Canatu's global marketing strategy in alignment with the Company's strategic and commercial objectives.
Support business growth by creating and implementing marketing initiatives that generate awareness, customer engagement, and commercial opportunities.
Collaborate with Business Units to develop targeted go-to-market strategies and marketing plans.
Monitor market trends, customer needs, competitive activity, and industry developments to support business decision-making.
Brand Management
Develop and strengthen the Canatu brand globally across all relevant stakeholder groups.
Ensure consistency of brand identity, messaging, and visual appearance across all channels and materials.
Support the positioning of Canatu as a leading technology company and innovation partner within its target industries.
Corporate Communications
Build a network of relevant journalists, journals and influencers.
Lead external and internal communications activities.
Lead the Press Release process on content and effective publishing and follow-up.
Develop and maintain communication plans that support strategic initiatives, business growth, and organizational objectives.
Digital Marketing and Content
Oversee digital marketing activities, including website development, social media, content marketing, campaigns, and marketing analytics.
Ensure the creation of high-quality content that supports customer engagement, lead generation, employer branding, and market visibility.
Drive continuous improvement of digital channels, tools, and performance measurement.
Events and Industry Visibility
Lead Canatu's participation in trade shows, conferences, customer events, and industry forums, including preparation, setup and follow-up.
Support thought leadership activities and speaking opportunities for Canatu experts and executives.
Leadership and Governance
Lead, coach, and develop marketing and communications team members where applicable.
Manage external agencies, service providers, and communication partners.
QUALIFICATIONS
Relevant university degree.
Fluent Business English.
Minimum of 6 years professional experience in Global Marketing Manager roles.
Significant experience in marketing, communications, branding, commercial marketing, or related fields.
Proven track record of developing and executing successful marketing and communication strategies in an international environment.
Strong understanding of B2B marketing, technology-driven industries, and complex customer ecosystems.
Hands-on mentality, taking an active role as manager and be an active part of the Marketing team
Excellent communication, stakeholder management, and leadership skills.
ABOUT CANATU
As an entrepreneurial company, you will be a part of a dynamic and forward-looking scale-up with great team spirit and peer support. At Canatu, the following core values define who we are and who we want to be, guiding us in our day-to-day work:
Curiosity to discover provides us with the spark that takes us out into the world to observe and find.
Commitment to achieve is how we take those discoveries from ideas to something concrete.
Collaboration for impact is required to develop what we create into impactful and meaningful products.
Passion for progress keeps us working for new ways to do things for better tomorrows.
Does this resonate? It’s what defines us. Join us to do work with an impact.
For more information on this position, please contact salla.oksala@canatu.com. We will begin reviewing applications immediately, so we encourage you to submit your application as soon as possible. Position will stay open until end of September, 2026.
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