Content Marketing Manager/Senior Content Marketing Manager

We're an AI-native benefits intelligence platform built to help companies and HR leaders run benefits more effectively with AI. We're based in Seattle and expanding our presence to New York City, and work 4 days a week in the office (one day remote). We sell to Fortune 2000 employers, with customers like Samsung, Zscaler, and News Corp, and our marketing team is still small enough that one person's writing sets the tone for how the entire market understands what we do. We're looking for a Senior Content Marketing Manager to be that person.

You'll be the voice behind the ideas, events, and content that make HR and benefits leaders sit up and pay attention. Day to day, you'll plan and write across a range of formats: blog posts, sales enablement materials, event and webinar content, social, and more, moving fluidly between short-term production and longer-term editorial planning. You'll partner closely with product marketing, demand generation, and creative to make sure content ladders up to the right goals and reaches the right audience, and you'll use data to figure out what's working and adjust accordingly.

You'll launch thought leadership communications, shape the narrative behind our webinars and panels, and turn Avante's customer relationships into stories nobody else can tell. You'll own and curate Avante’s brand voice, and identify areas of improvement as this industry continues to develop.

What You'll Do
Build Avante's content engine. Stand up the fundamentals: a working content calendar, website content, and a steady cadence of GTM enablement materials that give sales something concrete to use in every deal. Build narratives, materials, and thought leadership that define our category, educate and entertain our buyers, and enlighten and engage our partners and customers. Write and shape our event content. creative partners handle production.

You'll shape what we say on our social platforms and make sure it sounds like a company with something to say, not another AI vendor posting for the algorithm. Support demand generation with nurture content. Write the drip sequences that keep leads warm once they enter the funnel, and write to improve AEO and SEO through topical content, optimized for ranking. Protect a consistent brand voice. You're the one who catches it when copy drifts off-brand, and the one who keeps that voice sharp as more people touch content over time.

Let it handle the mechanical work, slicing long-form pieces into emails, subject lines, and social copy, so you can spend your time on what it can't produce: original ideas, real customer stories, and a voice that's recognizably Avante's.

Scope will shift as the marketing function scales, and you should welcome that.
5-7+ years in content marketing or a writing-heavy communications role, with a portfolio led by thought leadership and executive or event content, not general content ops
~ Bachelors degree in Marketing, Communications, or equivalent experience
~ Excellent, independently strong writing and editing skills; Direct experience writing for events: speaker guides, panel and webinar narratives, or podcast content
~ A track record of producing enablement materials that sales teams actually use, built on real relationships, not generic testimonials
~ Comfort using AI tools to repurpose and extend long-form writing, paired with clear judgment about what only a human writer should produce
~ Experience partnering with product marketing or brand partners and executing on their vision.
~ Early-stage startup experience, including comfort being the only content person for a while
Experience marketing to enterprise-level/Fortune 2000 companies
A published writing background (bylines, books, or a personal platform with real readership)
Experience marketing to HR, benefits, or healthcare buyers
They translate into concrete operating tenets that shape how we make decisions every day.

We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every hand-built account play and late-night proposal turnaround earns us the right to scale later. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours.

Customer-facing work gets priority, always. Benefits include: stock options, medical/dental/vision, and 401k
We’re building a diverse, inclusive team and welcome candidates of all backgrounds.