Social Media Manager

About FreshCut Paper

FreshCut Paper makes Blooming Art Bouquets™: pop-up paper flower bouquets and cards printed with Solaris Pigments™ on museum-quality stock. Founded by RISD designer Peter Hewitt, we design paper that opens into something you want to keep. Every order also supports tree planting through our partnership with Veritree. Our customers come to us for birthdays, anniversaries, holidays, and the “thinking of you” moments in between.

The Role

We’re looking for someone to own our social channels from first idea to final report. You’ll plan the calendar, make the content, publish it, and tell us what’s working and why. Instagram is our main channel, but you’ll also work across Facebook, TikTok, YouTube and Pinterest. You’ll partner closely with our marketing and copy team to keep every post sounding and looking like FreshCut Paper.

What You’ll Do

Content creation: Shoot, edit, and publish Reels, Stories, carousels, and static posts. Write captions with a clear brand voice. Turn product launches, seasonal collections, and evergreen bestsellers into content people stop scrolling for.

Planning: Build and run a monthly content calendar that lines up with product launches, holidays, and email campaigns. Plan seasonal moments months ahead (Mother’s Day, Valentine’s Day, the holidays) and leave room for timely, reactive posts.

Analytics: Track performance weekly and report monthly. Look past likes to the signals that matter: hook retention on Reels, saves, shares, and engagement rate. Turn the numbers into clear recommendations, such as which hooks to repeat, when to post, and what to stop doing.

What We’re Looking For:

● 3 years managing social media for a consumer brand, ideally in gifting, stationery, home, or another visual product category

● A portfolio of Reels you’ve made, including what they achieved

● Comfort with mobile shooting and editing (CapCut, Instagram’s editor, or similar) and good instincts for light, styling, and composition

● Fluency with Instagram and Meta analytics, and the ability to explain what the data means in plain language

● Sharp caption writing with an eye for specific, sensory language

● Organized enough to hold a calendar months out and flexible enough to pivot in a day
Nice to Have:

● Experience with AI video or voice tools for content production

● Interest in paper, design, or the art of giving gifts

● Experience working with creators or running UGC campaigns

● Experience with Adobe Creative Suite