Head of Events Marketing – International B2B Events – London

Head of Events Marketing – International B2B Events – London

*You must have 5+ years of B2B Events marketing experience to be considered for interview*

Location: Central London (Hybrid – 3 days per week in office)

Salary: Up to 70,000 + 20% bonus + strong benefits package

Why This Role?

Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.

What You’ll Be Doing

As a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.

Your mission:

Drive Results

• Own delegate registration and attendance across 3 large B2B conferences / events
• Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert
• Implement SEO and conversion rate optimization for event websites
• Develop smart, data-driven pricing strategies that maximise revenue

Manage & Mentor

• Manage event marketing budgets for maximum ROI
• Partner with events teams to create winning marketing strategies
• Deliver insightful monthly performance reports to stakeholders

Be the Expert

• Monitor competitor activity and spot opportunities
• Own copywriting and proofing for all external marketing materials
• Standardize measurement frameworks and track essential KPIs
• Implement best practices and structured analytics across campaigns

Who You Are

Essential Experience:

• 5+ years in B2B events marketing – conferences are your bread and butter
• Team leadership – you’ve managed and mentored junior team members
• Campaign mastery – proven track record of successful multi-channel campaigns
• Commercial acumen – you align marketing strategy with sales objectives and revenue goals
• Data-driven mindset – you turn analytics into actionable insights

Technical Skills:

• Confident with marketing technology: HubSpot, Salesforce, Sprinkler, LinkedIn, Twitter
• Comfortable with CMS systems, Canva, basic Photoshop, HTML
• Strong working knowledge of Excel and Google Analytics
• Experience testing, measuring, and optimising channels for ROI

Your Approach:

• Confident decision-maker who assesses opportunities and risks effectively
• Strong communicator who can articulate metrics, challenges, and wins
• Curious learner eager to expand knowledge in marketing and the industries you serve
• Excellent at managing multiple priorities and keeping stakeholders informed

Who You’ll Work With

You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.

What’s in it for you?

• Competitive salary with 20% performance bonus
• 5 weeks’ annual leave (because balance matters)
• Health insurance, life insurance & excellent pension scheme
• Share options – invest in your future
• Season ticket loan & more perks
• International travel to premiere industry events
• Clear career progression within a multinational brand

Ready to Make Your Move?

If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.

Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion. Visit for future opportunities.

Keywords: B2B events marketing, conferences, technology sector, health sector, team leadership, campaign management, Hubspot, Salesforce, analytics, digital marketing, London, hybrid working