Digital Advertising Strategist

What is a day in the life of a Digital Advertising Strategist?

• Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
• Perform market research to build tailored and relevant full-funnel strategies for clients
• Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
• Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

What will I need to thrive in this role?

• Bachelor’s degree in Marketing, Business, Communications or a related program
• 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
• Demonstrable Excel knowledge, data analysis, and problem solving skills
• Prior experience in managing client relationships and communicating with key internal & external partners
• Demonstrable quickness in learning new things and an ambitious attitude

Preferred Qualifications:

• Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.
• Knowledge of advanced auto-bid tools, such as Marin or DS3
• Skills in web analytics and relevant attribution models
• Experience in retail revenue strategy

What does high performance look like?

• You are agile and experimental, bringing new ideas and moving fast to achieve goals
• You are self-driven, organized, and proactive mindset with high ethical standards
• You love web analytics, attribution models, and are up to speed on all the latest trends
• You follow through with all assignments in a timely manner
• You give 100% to all tasks and projects you are given
• You will take full ownership of your projects and follow through to completion

What is my potential for career growth?

• You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.

What does success look like in the first 30, 60, 90 days?

• 30 Days - you have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and brand partners
• 60 Days - you hold regular strategy sessions to share valuable suggestions with brand partners
• 90 Days - you build and execute successful ad strategies and understand the nuances of your brands’ advertising needs

What is the team like?

• You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

We want individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team
• Video interview with a hiring manager
• Onsite interview with a panel of department leaders
• Professional reference checks
• Executive review
• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would make a difference at Pattern
• Be prepared to talk about any side projects related to data and analytics