Lead Generation Outreach Specialist

Job DescriptionJob DescriptionThe Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will be responsible for implementing a lead generation strategy that successfully generates results to meet the VEDP Lead Generation Teams’ performance metrics. The Lead Generation Outreach Specialist will be aligned along industry lines, enabling them to concentrate on specific industries and build industry-related competencies.

Responsibilities:Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with VEDP’s sector prioritiesSupport VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s servicesEmploy appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business ManagersUtilize digital applications, telemarketing, and email techniques to conduct outreach campaignsSupport direct marketing program with data verification and accurately updating all company and client dataMaintain accurate records and documentation for all call campaignsMaintain consistent outreach activity levels, performance standards, and appointment quality that support pipeline and performance goalsSkills:Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred Highly detail oriented and ability to multi-task Excellent communication and customer service skillsAbility to work, lead, and generate results and outcomes in time-sensitive situationsAbility to work constructively and effectively in a team environment by making positive contributions to the team’s operations, functions, and working relationshipsDemonstrated problem solving capabilities in a business environmentProficiency in Microsoft OfficeExperience:At least 1 year of experience in a business settingExperience working in an economic development environment is a plusThis is a hybrid position based in VEDP’s office in Richmond, Virginia.

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website https://www.vedp.org/careers. A valid driver’s license is required. Salary range: $55,000-$65,000. Application deadline: October 9, 2026. VEDP is an

Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.Compensation details: 55000-65000 Yearly SalaryPIfc8470b11aa9-25405-41632824