Digital Marketing Specialist

Job Description
Job Description
Trades Holding Company | Columbus, OH or Cleveland, OH (Hybrid)
Trades Holding Company is seeking a Digital Marketing Specialist to support the digital lead generation and performance marketing programs for the Mr. Rooter brand.
This role will coordinate with agencies, digital marketing vendors, and internal stakeholders to manage reporting, monitor performance, track projects, and support customer acquisition initiatives. The ideal candidate has experience working with lead generation programs and understands key performance marketing metrics such as CPL, CPA, conversion rates, ROAS, and attribution.

What You'll Do
Coordinate digital marketing and lead generation initiatives
Manage agency communications and project execution
Monitor campaign performance and KPI reporting
Maintain dashboards and business reporting
Support paid search, local search, website, and lead generation programs
Track action items, deliverables, and marketing initiatives
Qualifications
3-5 years of digital marketing, performance marketing, or agency experience
Experience with lead generation and customer acquisition programs
Strong analytical and project management capabilities
Familiarity with Google Ads, GA4, reporting platforms, and marketing analytics
Excellent communication and organizational skills
Salary Range:
$65,000 - $75,000
Location:
Hybrid, Columbus or Cleveland preferred
Join a growing marketing organization and help drive the digital lead generation programs that power one of the most recognizable brands in the home services industry.