Marketing Director - Project Manager

The Role..

This position brings together a defined set of responsibilities into a single point of coordination, ensuring the team continues to respond effectively to commercial and trade priorities across the business.

The role acts as the connective layer across marketing channels: building visibility on what each channel owner is delivering, translating trade and commercial priorities into marketing action, and representing Global Marketing in trade conversations.

This is a newly created, fixed-term role designed to provide focused trade and commercial marketing support to the Global Marketing team during a period of maternity leave cover.

Key Responsibilities..

Trade & Commercial Marketing Coordination

• Represent Global Marketing at trade meetings, feeding commercial business priorities back into the marketing team and translating them into appropriate marketing actions.
• Act as the central point of visibility across all marketing channels — working with each channel owner to understand current activity, upcoming plans and performance, so the wider business has a clear, single view of what's happening to support trade and commercial needs.
• Provide a first point of contact for the business on marketing-related trade queries, escalating and prioritising as needed.

Operations Marketing (F&B)

• Act as the global point of contact for Operations marketing, supporting F&B initiatives designed to maximise revenue and footfall across Soho Houses globally.
• Partner with House and Operations teams to shape marketing support for commercial trading priorities.

Bedrooms Marketing

• Work closely with the global Bedrooms team on the commercial and brand marketing plan, covering both long-term positioning and short-term tactical activity.
• Manage Google paid channels for Soho House bedrooms, including Metasearch, Performance Max (PMax) and Demand Gen campaigns, optimising spend and performance against commercial targets.

Web & SEO

• Oversee Web and SEO projects on sohohouse.com, with a particular focus on optimising membership acquisition and application journeys.
• Work with digital and web teams to prioritise projects that improve conversion through the membership funnel.

Reporting & Performance Insight

• Interpret and quantify data to report on performance across marketing channels, translating results into clear, actionable insight for the wider team and business stakeholders.
• Maintain consistent reporting rhythms so channel performance is easy to track and communicate across the business.

Team Efficiency & AI Enablement

• Provide hands-on support to the marketing team in using Claude (or equivalent AI tools) to optimise and streamline day-to-day output, sharing practical ways of working that save time across the team.

What We're Looking For

• Proven experience across multi-channel marketing, ideally spanning both brand/commercial marketing and performance/paid media.
• Hands-on experience managing Google paid channels (Metasearch, PMax, Demand Gen) — bedrooms, travel or hospitality experience is an advantage.
• Strong working knowledge of SEO and web optimisation, particularly around acquisition and conversion journeys.
• Confident interpreting data and translating it into clear commercial narratives for varied audiences.
• Comfortable representing marketing in trade/commercial conversations, challenging assumptions and translating business priorities into marketing plans.
• A natural project coordinator — able to build a clear, accurate view of activity across multiple channels and stakeholders without owning every channel directly.
• Experience using AI tools (e.g. Claude) to improve team efficiency is a strong plus.
• Line management experience, or readiness to step into managing 3 direct reports.