Head of Brand & Comms

The role in short. You run Brand & Comms for every brand in the group: social, content, PR, community, brand and internal comms. Four teams, one plan. The group tells one story, and every brand tells its part well.

About us

Constructor Knowledge runs the education brands of the Constructor Group. Constructor University in Bremen, Germany, has more than 2,200 students from over 120 countries. EBAC teaches creative and digital skills online in Brazil and Mexico, and trains company teams through EBAC2B. Nexford University is an online university. Next to them sit newer brands: Constructor Labs, Constructor Nexademy, Constructor Talent School and Constructor Start.

At a glance

• Reports to: Deputy Marketing Director
• Leads: three teams through their leads (Social & Content, PR, and Brand, Internal Comms & Merchandising), plus Community directly
• Works with: the other unit heads, the project marketing managers, and a PR agency you’ll help choose
• Covers: every brand in the group

What you’ll do

1. Set the unit’s priorities with your team leads.
2. Sign off one content plan per brand every month, before it goes into that brand’s content calendar.
3. Lead Community directly: the program that helps students, professors and alumni share our moments, plus ambassadors and reviews.
4. Make sure the group tells one story, and each brand tells its part.
5. Sign off key messages per brand, and step in on every crisis with the PR lead.
6. Make sure every team uses the brand guidelines, templates and asset library.
7. Make sure internal comms works: internal channels, the group newsletter and the all-hands.
8. Plan the unit’s capacity with the project marketing managers. Say no, or later, when the team is full.
9. Bring one page to the monthly review: goal, numbers, owner, takeaway.
10. Lead and grow the team, and set personal goals with each team lead.

How we’ll measure success

We review these every month:

• Leads and revenue from social: attributed leads and revenue, with average order value and share of revenue.
• Plan delivered on time: posts published on the planned date ÷ posts planned.
• Earned coverage: articles per brand, in tier 1, 2 and 3 outlets.
• Community shares: posts by students, professors and alumni that share or tag us.
• Brand consistency: share of sampled materials that pass the brand check.

What you bring

Must have

• 7+ years in brand, content or communications, with 3+ years leading a team.
• You’ve led a social, content or comms team for a brand people know.
• You can run several brands at once and keep each one’s voice.
• You judge content by leads and revenue, not only by likes.
• You lead through other leads: clear priorities, honest feedback, no surprises.
• You’ve worked with agencies and you hold them to results.
• Fluent English, written and spoken.

Bonus points

• You speak Portuguese and/or Spanish.
• You’ve worked in education, at a university or an online school.
• You’ve run PR or crisis comms in more than one country.
• You’ve run content in several languages and markets.

What the role offers

• Build a unit from the start. Four teams, one plan, every brand in the group.
• Shape the story. You decide how a whole education group talks, and how each brand tells its part.
• Many markets, one team. A university in Germany, online schools in Brazil and Mexico, B2B brands. Content in English, Portuguese and Spanish.
• A seat at the table. You sit on the marketing leadership team with the other unit heads.
• Pick the partners. You help choose the group’s PR agency and set up how we work with it.

How to apply

Send your CV and a few lines on one brand or comms project you led: the goal, what you did, and what changed.