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MMM Analytics Lead — Marketing Effectiveness

Interpubliclondon, england🇬🇧United Kingdom

Quick overview

SeniorityMid Senior
Work modeHybrid
Locationlondon, england, United Kingdom
Microsoft Excel

Job description

OMD UK is seeking a Data and Analytics Consultant in Decisions Science to lead analytics projects for clients, specialising in Marketing Mix Modelling (MMM) and econometrics. You will distill client questions into models and deliver consultative insights that inform marketing strategy.

You will coach Analysts, manage projects end-to-end, collaborate with client leadership, and help grow opportunities with internal and external stakeholders. Proficiency in R or Python and Excel is required.

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