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Full timeSales

Area Sales Manager

kffLondon, Great Britain🇬🇧United KingdomPosted 23 Oct 2026

Why this role stands out

Accelerate your career with a competitive salary and the backing of a global industry leader while enjoying the freedom of a hybrid, home-based role. This position is perfect for a driven sales professional who thrives on building meaningful customer relationships and is eager to make a tangible impact within a supportive, close-knit team. Apply today to take the next step in your professional journey and help shape the future of this ambitious company.

Quick overview

Salary£39.5k/yr
SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationLondon, Great Britain, United Kingdom
PostedYesterday
Microsoft Excel

Job description

Job Description


Area Sales Manager – Central London

Up to £39,500+ with bonuses, company car or car allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both local pub and restaurant customers as well as delivering direct to the caterer.

Here at kff we’ve got ambitious growth plans and we are looking for Area Sales Managers who will be responsible for winning and maximising independent foodservice business in your area. So if you love working out in the field as well as having the opportunity to grow your own career as part of the biggest and best Foodservice companies, then kff is the place for you.

What you will be doing:

You will be solely responsible for the success of your own territory by achieving the following:

  • Gain, grow and retain customers delivering profitable volume growth Vs targets
  • Research your target audience and opportunities in your territory.
  • Build and leverage strong customer relationships with your territory and community through constant selling, face to face meetings and understanding the customer needs
  • Onboard new customers effectively & successfully whilst ensuring close working relationships with existing accounts and track activity.
  • Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products.
  • Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions

What we are looking for:

  • Ability to win new business and maximise sales opportunities with existing customers.
  • Commercially astute with strong business awareness.
  • Technically proficient in Excel.
  • Skilled at building and maintaining strong customer relationships.
  • A genuine passion for sales.
  • Experience or knowledge of the food industry would be beneficial but is not essential.
  • Committed to creating an inclusive workplace that celebrates and values diversity.
  • Willing to bring your individuality, ideas and perspectives to help shape and improve the company culture.

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