Outreach Leader

About the Role 

This is a field-based sales role focused on growing our patient population. 

As an Outreach Leader, you'll be responsible for identifying, developing, and managing relationships that generate new patients for Hopscotch Primary Care. You'll spend your time in the community meeting with prospective patients, local organizations, referral partners, businesses, senior groups, and community leaders to educate them about Hopscotch and help eligible individuals enroll as patients. 

Success in this role comes from building trust, creating new opportunities, developing a strong sales pipeline, and consistently achieving patient growth goals. 

You'll have significant autonomy to build your territory, execute your outreach strategy, and drive measurable results. 

This position is home-based in the greater Asheville, NC area and requires daily local travel throughout Buncombe County. 

What You'll Do 

Drive Patient Growth 

• Own patient acquisition goals within your assigned territory 
• Build and execute a territory sales plan to achieve monthly and quarterly enrollment targets  
• Prospect for new opportunities through networking, cold outreach, community engagement, and referrals  
• Identify, qualify, and convert prospective patients into active Hopscotch patients  
• Develop and maintain a healthy pipeline of leads and manage opportunities through every stage of the enrollment process 
• Track sales activity, conversion metrics, and pipeline performance using CRM tools  

Build Community Partnerships 

• Develop strong relationships with community organizations, senior centers, churches, employers, healthcare providers, pharmacies, and other referral sources 
• Identify new partnership opportunities that increase awareness and patient referrals 
• Serve as the face of Hopscotch Primary Care throughout your territory  
• Represent Hopscotch at community events, health fairs, educational programs, and networking opportunities  

Relationship Management 

• Build lasting relationships with patients, caregivers, and community partners 
• Follow up with new patients to ensure a positive onboarding experience  
• Collect market intelligence and community feedback to improve outreach efforts  
• Collaborate closely with Marketing, Clinic Operations, and Care Teams to maximize growth opportunities  

Sales Planning & Performance 

• Develop territory growth strategies and action plans 
• Monitor key sales metrics including leads, conversions, enrollments, and partnerships  
• Maintain accurate CRM documentation and activity reporting 
• Continuously evaluate outreach efforts and adjust strategies to improve results  

About You 

This role is ideal for someone who loves meeting new people, enjoys building relationships, and is motivated by achieving goals. We're looking for someone with the drive, resilience, and relationship-building skills that make great sales professionals successful. 

A great candidate for the role:   

• Is ambitious, organized, and energetic
• Is empathetic and an active listener
• Is a self-starter who is resourceful and doesn’t need a lot of direction to succeed
• Has a drive to succeed and want to control their own income
• Has an ability to quickly connect and influence the right people
• Builds trust quickly and can handle tough conversations
• Is collaborative and contributes to the effectiveness to the overall team
• Demonstrates good judgement professionally and ethically at all times
• Enjoys talking with seniors
• Is comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred 

Qualifications 

Required 

• High school diploma or equivalent 
• 2+ years of sales, business development, account management, or customer-facing experience  
• Valid driver's license and reliable transportation  
• Ability to travel locally throughout the assigned territory  
• U.S. work authorization  

Preferred 

• Bachelor's degree 
• Healthcare, Medicare, insurance, or value-based care experience  
• Experience using a CRM (Salesforce or similar)  
• Experience working with older adults or community organizations