Senior Account Manager/Digital Marketing Strategist

Senior Account Manager at Marketwake

A Senior Account Manager at Marketwake is a seasoned and goal-driven professional who embodies a unique set of skills and traits. They showcase deep expertise in financial concepts, sales strategies, and the dynamics of B2B and B2C interactions. With excellent communication and organizational skills, they excel in managing client relationships, executing comprehensive marketing plans, and ensuring project success within defined parameters. Their resourcefulness, critical thinking, and proactive approach enable them to adapt to evolving technologies and challenges effectively. As natural leaders, they foster collaboration both internally and externally, leveraging their analytical prowess and expertise in Revenue Operations (RevOps) to optimize revenue generation and operational efficiency. Their track record of client success, including renewals, upsells, and high satisfaction rates, reflects their commitment to delivering results that align with Marketwake's standards of excellence.

Key Responsibilities:

• Client Relationship Management: Cultivate and maintain strong client relationships through regular communication and strategic consultation.
• Industry Research: Conduct in-depth research on clients, their industries, and competitors to inform marketing strategies.
• Strategic Planning: Develop detailed project plans, track progress, and adjust strategies as necessary to ensure success.
• Digital Marketing Strategy: Build and implement tailored digital marketing strategies with clearly defined objectives for each client.
• Resource Coordination: Manage internal resources and third-party vendors to execute projects flawlessly.
• Outreach and Networking: Proactively engage in outreach and build relationships to further client goals.
• Project Delivery: Ensure all projects are delivered on time, within scope, and within budget.
• Continuous Improvement: Research and implement new tools and technologies to help clients achieve their marketing goals more effectively.
• Revenue Optimization: Utilize expertise in Revenue Operations (RevOps) to align sales, marketing, and customer success, optimizing revenue generation and operational efficiency.

Job Requirements:

• Education:
• • BA/BS/MS degree in marketing, communications, or a related field.
• Experience:

• 6-10 years in Marketing.

• Communication:

• Exceptional verbal and written communication skills.
• Excellent presentation skills.

• Vendor Management:

• Experience managing external vendor and partner relationships.

• Proactivity:

• Self-starting and highly proactive approach to work.
• Demonstrates eagerness and dynamic thinking.
• Unafraid to challenge or push back when necessary.

• Technical Aptitude:

• Comfortable learning new software and grasping technical concepts quickly.
• Proficiency in Paid Advertising (PPC) and Search Engine Optimization (SEO), understanding key metrics, tools, and strategies.

• Problem Solving:

• Strong analytical and problem-solving skills.
• Applies analytical skills to interpret data and drive business growth strategies.

• Leadership:

• Ability to define and delegate tasks effectively.
• Sets clear expectations for internal and external stakeholders.
• Shows natural leadership qualities and fosters collaboration within teams.

• Revenue Operations Expertise:

• Deep understanding of RevOps principles, driving alignment across sales, marketing, and customer success.
• Expertise in aligning sales, marketing, and customer success to optimize revenue generation and operational efficiency.

• Business Acumen:

• Demonstrates a deep understanding of financial concepts and sales processes.
• Understands the dynamics of B2B and B2C interactions.

• Organizational Skills:

• Highly organized and adept at managing multiple tasks and priorities efficiently.

• Resourcefulness:

• Knows when and how to seek help and effectively utilizes available resources.

• Curiosity and Learning:

• Strong desire to learn and understand the "why" behind actions.
• Views specialists as partners.

• Project Management:

• Proficient in project management methodologies and tools.

• Client Success:

• Track record of success in renewals, upsells, and ensuring high client satisfaction.

• Analytical:

• Uses analytical thinking to make informed decisions and drive business strategies.