Product Marketing Manager - Commercial (Remote)

ITW Specialty Films designs, manufactures and markets specialized coated and/or metalized, films for the Consumer Packaging, Financial Card, Medical Specialty Bag and Security Identification markets. The division leverages unique core competencies and technologies in films, foils, laminates, holography and transfers to address customer needs globally.
ITW Specialty Films is seeking a

Product Manager
to lead the growth, strategy and performance of our Financial Card product segment within our global portfolio. This role is ideal for an individual with 3-5 years of product management or related experience who can operate independently, drive strategic initiatives and take ownership of product line performance. The Product Manager will partner closely with Sales, R&D, Operations and Marketing to define and execute product strategies, lead new product development initiatives and deliver profitable growth.

This individual will play a key role in translating customer and market insights into actionable product plans while managing the product portfolio through its lifecycle. Own product portfolio management including lifecycle planning, prioritization, expansion and rationalization. Define and refine product value propositions and competitive positioning within the financial card market. Lead strategic initiatives to expand market share, profitability and customer value. Analyze product line performance and recommend actions to improve revenue, margin and growth.

Market & Customer Insights
Analyze market trends, customer needs and competitive dynamics to identify growth opportunities. Gather and translate Voice of Customer (VOC) insights into product strategies and innovation initiatives. Conduct customer visits and engage in customer discussions to validate needs and opportunities. Convert customer, market and competitive insights into actionable business recommendations and product roadmaps. New Product Development
Lead new product development initiatives utilizing the ITW Customer-Back Innovation process.

Drive projects through the stage-gate process while partnering with cross functional teams. Go-to-Market & Commercial Execution
Partner with Sales to create product messaging, tools, training materials and launch plans. Support customer presentations and product commercialization initiatives. Drive product adoption and customer engagement. Business Performance & Pricing
Monitor revenue, margin, market share and profitability performance. Analyze business performance and identify opportunities to improve profitability and growth.

Build and influence alignment among Sales, Operations, R&D, Supply Chain and Marketing. Support other projects and initiatives as assigned.

Bachelor's Degree in Marketing, Business, Engineering, or related field.
~3-5 years of experience in Product Management, Marketing, Product Development, Engineering, or a related field.
~ Experience gathering and applying customer and market insights including Voice of Customer (VOC) to drive business decisions.
~ Strong analytical, strategic thinking and business acumen including pricing, profitability and business case development.
~ Strong communication, presentation and project management skills.
~ Proficiency with Microsoft Excel, PowerPoint and Word.
~ Willingness to travel approximately 20% domestically and internationally.

Experience in B2B, industrial, manufacturing, specialty materials, or related markets. Familiarity with stage-gate or structured innovation processes. We believe our people are our greatest asset. In addition, our benefits include paid vacation, sick, holiday and parental leave. This position is also eligible to participate in the bonus incentive program.

Company considers various factors when extending an offer including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.