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Business Analyst, Marketing Technology

Thinkbyte Consulting, Inc.United States🇺🇸United StatesPosted 21 Aug 2026

Quick Overview

Seniority
Mid Senior
Work mode
Hybrid
Location
United States
Posted
Yesterday
AgileCampaign ManagementDigital Marketing

Job Description

Key Responsibilities & Skills
  • Business Requirements Gathering
  • User Story Development
  • Process Flow Modeling
  • Acceptance Criteria Definition
  • Agile Methodology
  • Stakeholder Collaboration
  • Customer Segmentation Analysis
  • Personalization Strategy
  • Campaign Lifecycle Management
  • Offer Management Strategy
  • Data Analysis & Insight Generation
  • UAT Planning & Execution
  • Documentation Management
Technical Skills
  • Adobe Experience Platform / Salesforce Marketing Cloud
  • Offer Management Platforms (e.g., Naehas)
  • Campaign Management Tools
Education

Bachelor's Degree in Business Administration, Marketing, Data Analytics, Information Systems, Computer Science. Preferred: MBA, Master's in Business Analytics, Master's in Marketing, Master's in Data Science.

Industry Experience
  • Marketing Technology (Martech)
  • Campaign Management
  • Digital Marketing
  • Offer Management
  • Customer Experience

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