Marketing Specialist (Consumer Products) [213241]

Imagine bringing the world’s most beloved stories and characters to life, creating unforgettable experiences that connect fans directly with the narratives they love. In this dynamic role, you will have the unique opportunity to shape retail brand and marketing campaigns for a global entertainment powerhouse, making an undeniable impact on how millions of consumers discover and engage with their favorite products. Your creative vision and strategic execution will turn screens into shelves and products into must-have treasures at every consumer touchpoint.

About the Partner Company

Aquent is proud to partner with a global leader in entertainment, an organization at the forefront of shaping how audiences worldwide engage with their favorite stories and characters. Renowned for its expansive consumer product offerings and groundbreaking content, this innovative company brings beloved narratives to life for millions. Joining this dynamic team means directly contributing to their continued success and influencing global entertainment trends on a massive scale.

The Opportunity

We are seeking a high-energy, strategic marketer to drive retail brand and marketing campaigns that make a lasting impression. In this pivotal position, you will ensure that captivating titles not only capture attention but also drive sales across the market, making products unmissable. You will collaborate with licensees, retailers, and internal global teams to execute seamless omnichannel campaigns, taking ownership of the retail marketing budget and pushing the boundaries of creative excellence.

What You’ll Do

• Strategically define and implement comprehensive marketing and media mixes, amplifying partner and retail marketing campaigns with creative excellence.
• Orchestrate end-to-end 360° campaigns with a strong retail marketing focus across mass and specialty accounts, managing omnichannel tactics for key titles.
• Take ownership of and meticulously manage the retail marketing budget.
• Collaborate closely with licensees to execute impactful retail-specific campaigns.
• Leverage deep insights into retail account strategies and consumer trends to develop innovative, executable retail solutions.
• Drive engagement and boost sales through cutting-edge digital and social campaigns, including custom content creation, influencer partnerships, SEO optimization, display advertising, and sponsored product initiatives.
• Forge strong partnerships with retailers, licensees, and internal cross-functional and global teams to develop, execute, and amplify marketing programs.
• Champion the marketing strategy and vision, both internally and externally, consistently pushing for innovation and standout campaigns.
• Collaborate with agencies and creative teams to develop compelling marketing concepts.
• Expertly project-manage multiple concurrent workstreams in a fast-paced environment, ensuring seamless coordination with cross-functional teams.

Must-Have Qualifications

• A minimum of 8 years of progressive marketing experience in consumer products, partnerships, retail, and/or entertainment.
• Profound understanding of mass, specialty, and e-commerce marketing account strategies.
• Robust knowledge of the licensing landscape, coupled with a keen awareness of current retail and industry trends.
• Demonstrated expertise across the full marketing mix, including social and digital channels, in-store activations, influencer marketing, and public relations.
• Exceptional creative judgment, complemented by outstanding organizational skills, meticulous attention to detail, and the ability to effectively prioritize across multiple deadlines.

Client Description

Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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