Sales Enablement Program Manager

Accountabilities

• Own enablement programs end to end, including needs analysis, scoping, program design, content development, rollout, measurement, and continuous improvement.

• Partner with go-to-market leaders to translate business priorities into clear program objectives, responsibilities, timelines, and measurable outcomes.

• Communicate program progress, priorities, trade-offs, and results to leadership and key stakeholders.

• Facilitate live training sessions and workshops for diverse audiences, from new hires to senior leaders, and coach frontline managers on reinforcing new skills and behaviors.

• Deliver ongoing sales skills development covering discovery, qualification, deal strategy, product launches, competitive positioning, and professional certifications.

• Develop repeatable enablement frameworks that make it easy to introduce new content, learning materials, and training initiatives.

• Create practical enablement resources, including playbooks, battlecards, talk tracks, presentations, role-play exercises, and asynchronous learning modules, in collaboration with Product, Marketing, and subject matter experts.

• Drive adoption of enablement technology and apply AI tools to streamline content creation, reporting, and knowledge sharing.

• Collaborate with relevant teams to define role-specific onboarding expectations and fully ramped criteria, developing learning paths that help new hires become customer-ready efficiently.

• Measure program effectiveness through ramp time, certification completion, content engagement, and field performance indicators.

• Use Salesforce and learning management system (LMS) data to report outcomes, identify opportunities for improvement, and refine enablement initiatives.

• Maintain an accurate, accessible go-to-market knowledge base, ensuring messaging, collateral, and product information remain organized and up to date.

• Encourage adoption through practical early wins, peer examples, and ongoing engagement across teams.

Requirements:

• At least 5 years of experience in sales enablement, revenue enablement, learning and development, or a closely related field.

• At least 3 years of experience managing end-to-end programs in a B2B SaaS environment.

• Demonstrated success building and leading enablement programs, rather than simply contributing to existing initiatives, with measurable business results.

• Strong facilitation, communication, and coaching abilities, including the ability to simplify complex topics for different audiences.

• Proven ability to influence senior stakeholders and collaborate with leaders to build a coaching culture that supports sales performance and growth.

• Hands-on experience using AI tools to automate processes and improve enablement content, delivery, and efficiency.

• Data-driven approach, with experience creating and interpreting Salesforce and LMS reports to connect enablement activities with business outcomes.

• Strong focus on adoption and behavior change, using early results and peer examples to encourage engagement.

• Excellent organizational and project management skills, with the ability to manage multiple concurrent programs and create structure in ambiguous situations.

• Collaborative mindset, adaptability, initiative, and the ability to build positive relationships across teams and functions.

Preferred qualifications:

• Previous experience in a client-facing position, such as Sales, Customer Success, or Sales Engineering.

• Familiarity with B2B sales methodologies such as MEDDPICC, Command of Message, or Value Selling.

• Knowledge of instructional design frameworks, including ADDIE and Kirkpatrick, adult learning principles, or change management.

• Experience with content development platforms such as Articulate 360 and the creation of e-learning materials and experiences.

• Familiarity with enablement platforms and tools such as LMS/CMS solutions, Talent, Docebo, Asana, Jira, Confluence, and Slack.

• Background in Contract Lifecycle Management (CLM), legal technology, or supporting sales teams engaging legal, procurement, and finance buyers.

• Experience delivering sales and partner enablement initiatives or managing global programs across multiple regions.

Benefits:

• Remote working environment.

• Opportunity to contribute to strategic enablement programs in a growing B2B SaaS organization.

• Collaborative, inclusive workplace that encourages employees to bring their authentic perspectives and experiences.

• Employee Resource Groups (ERGs) supporting connection and community.

• Work-life balance initiatives, including floating holidays and a quarterly wellness day with no questions asked.

• Opportunities to influence go-to-market strategy, develop professional capabilities, and drive measurable business outcomes.