Head of Marketing

Summary of some of the main duties for full details and how to apply visit the website link provided.

• Lead the development and delivery of integrated marketing campaigns across HOME's full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
• Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight.
• Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME's target audiences across different artforms and initiatives.
• Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME's entire programme, ensuring they meet or exceed income targets and contribute to audience growth.

• Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery.
• Lead HOME's media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control.
• Be the lead for HOME Communications, Manage HOME's relationships with PR agencies and build successful relationships with media partners and influencers.
• Manage freelance marketers and designers - briefing, negotiating and overseeing delivery.
• Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence.

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People