Director Marketing, Go-To-Market (GTM) Quill

At Quill, our Digital Team is reimagining how we serve small and mid-sized businesses—delivering unmatched value, selection, and customer experiences powered by insights and innovation.

The Director of Go-to-Market (GTM) Strategy & Business Planning is a high-impact leadership role responsible for building and executing Quill’s end-to-end go-to-market strategy for our B2B e-commerce business. This role bridges strategy and execution—partnering closely with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to transform category, pricing, and promotional plans into integrated marketing execution.

This leader will own the 52-week promotional and GTM calendar, drive cross-functional alignment, and ensure that Quill’s customer and product stories come to life consistently across all channels. The ideal candidate is data-driven, highly collaborative, and passionate about using insights to drive customer engagement and profitable growth.

Duties & Responsibilities:
Strategic Leadership

• Develop and lead Quill’s GTM strategy for category launches, brand initiatives, and seasonal campaigns across all B2B channels.
• Translate merchandising and pricing strategies into actionable go-to-market plans that deliver revenue and margin growth.
• Partner with leadership to align GTM plans with Quill’s growth targets and long-term strategic priorities.
• Build, manage, and continuously optimize the 52-week promotional and marketing calendar.

Cross-Functional Collaboration

• Serve as the primary liaison between Merchandising, Marketing, Sales, and Finance to ensure seamless alignment from strategy through execution.
• Lead cross-functional GTM launch teams, driving accountability and clarity across all stakeholders.
• Collaborate with Brand, Digital Marketing, Loyalty, and eCommerce Operations teams to ensure message consistency and customer-centric storytelling across all channels.
• Partner with Analytics and Finance to forecast impact, measure results, and refine future planning.

Customer & Market Insights

• Lead customer insight and market intelligence efforts to identify emerging trends, customer pain points, and growth opportunities.
• Conduct competitive benchmarking to inform category positioning, promotional planning, and content strategy.
• Integrate customer feedback and analytics into go-to-market decision-making.

Execution & Enablement

• Ensure all GTM initiatives are executed flawlessly and deliver against KPIs for revenue, margin, and engagement.
• Develop sales enablement materials and internal launch toolkits to support the Sales and Customer Success teams.
• Oversee post-launch analyses and continuous improvement cycles.

What You Bring to the Table:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of progressive experience in B2B e-commerce, marketing strategy, or business planning.
• 5+ years of leadership experience managing cross-functional teams or programs.
• Proven success developing integrated go-to-market plans that drive measurable business results.
• Strong understanding of merchandising, digital marketing, and promotional strategy within a B2B context.
• Analytical and data-driven approach to decision-making.
• Excellent communication, influencing, and project management skills.