Senior Integrated Marketing Manager – Staffing

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in the San Francisco Bay Area, New York City, Chicago, or Omaha. 

LinkedIn Talent Solutions supports the talent strategies of some of the world’s most successful companies. Our solutions span hiring (LinkedIn Recruiter, Jobs, and Employer Brand products) and employee development (LinkedIn Learning). This team is responsible for delivering the full-funnel, integrated marketing strategy and execution to drive growth in the Search and Staffing vertical, across both prospects and existing customers. This team delivers business results by shifting market perceptions, preparing the market for our solutions, driving demand for new products, and credibly demonstrating ROI for existing solutions. The team has a robust understanding of our customers and our field business plan and plays a key role in identifying areas where marketing can play an outsized role in helping to drive revenue.

Unique Opportunity

As a Senior Marketing Manager on the Verticals and Small Business Integrated Marketing team, you will lead integrated marketing strategy and execution for Staffing customers and prospects, with specific focus on LinkedIn Hiring Assistant. LinkedIn’s agentic hiring product, and Recruiter Professional Services Plus (RPS+), our premium purpose-built tool for Staffing audiences. You will co-own the global integrated marketing strategy and plan, partnering with Product Marketing, Lifecycle Marketing, Web, Social & Creators, Global Channels, Acquisition, Field, and Regional Marketing to drive differentiation of Hiring Assistant and RPS+ in a crowded market. This role is built for a marketer who is audience and outcome-driven, skilled at storytelling, and motivated by turning product capability and customer evidence into campaigns that move perceptions and shift outcomes at each stage of the funnel. 

Key Responsibilities

• Co-own the Recruiter Professional Services Plus (RPS+) and Hiring Assistant integrated marketing strategy for the staffing audience and lead a cross-functional team to deliver full funnel campaigns across web, scaled channels (email, LinkedIn ads, paid media), lifecycle marketing, organic social, comms, events, creators, regional and acquisition marketing
• Own creation and promotion of staffing industry thought leadership reports, in collaboration with market insights and thought leadership teams
• Identify gaps in existing Hiring Assistant and RPS+ claims and proof points and partner with the content marketing lead to capture 3rd party Hiring Assistant and RPS+ success stories across key industries and company sizes with a focus on the business impact of AI
• Work with Product Marketing and GTM Enablement to drive field awareness of the campaign, content, customer proof, and updated product claims for use with customers and prospects
• Define campaign success metrics and the measurement plan before launch, then monitor performance against targets and recommend optimizations mid-cycle

Basic Qualifications

• 7+ years of experience in agency, marketing or communications experience
• BA/BS degree or equivalent experience

Preferred Qualifications

• Ability to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering results
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives 
• Ability to develop unique and differentiated messaging in a clear and compelling way that can be leveraged across marketing channels such as web, paid media and email or by our Sales and Customer Success teams to use in their conversations
• Strong analytical skills and track record of measuring and optimizing marketing programs
• Agile and willing to flex focus areas and projects as business needs shift in a dynamic, fast-paced environment

Suggested Skills

• Brand Marketing
• Content Marketing
• Strategic Thinking
• Project Management
• Data Analysis 
• Communications

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $130,000 to $203,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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