Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global Retailer

Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global Retailer

£650 per day (Inside IR35)

Reading & 80% remote

6 months rolling

A high-impact role for a Senior Salesforce Solution Architect that will shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi-channel digital landscape for an enterprise scale, global retailer.

What You'll Do:

• Own solution architecture across CRM, CDP and customer engagement capabilities.
• Define target-state designs, transition architectures and delivery roadmaps.
• Integrate Salesforce Marketing Cloud, Salesforce Data Cloud and Salesforce Personalization with data platforms, APIs, events and digital channels.
• Lead architecture governance, design assurance and cross-domain alignment.
• Guide architects, influence senior stakeholders and maintain end-to-end design traceability.
• Support vendor selection, RFPs and technology evaluation.

What You Bring:

• Deep experience in Salesforce CRM, customer data, digital engagement or marketing tech.
• Strong knowledge of identity, consent, unified profiles, segmentation and personalisation.
• Expertise in API-first, event-driven, cloud-native and composable architectures.
• 10+ years designing enterprise-scale solutions; 12+ years overall tech experience.
• Excellent communication and leadership skills.
• Retail or E-commerce domain experience.
• Exposure to composable CDP/activation tools (Databricks, Hightouch, Braze, Amperity, ActionIQ).
• Experience with loyalty, life cycle marketing or omnichannel journeys.

£650 per day (Inside IR35)

Reading & 80% remote

6 months rolling