Brand Marketing Manager

At Yardzen, we believe people are at their best when they’re outside.
Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one. The result is a finished yard, not just a plan. Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
We're transforming the $200 billion outdoor renovation industry with AI, data, and technology, making design effortless and the build clear, guided, and far less daunting from first idea to finished space. Recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we're just getting started.

Yardzen is hiring a hands-on Brand Marketing Manager to help grow brand awareness, tell our stories, and create new ways for homeowners and brands, alike, to discover and engage with Yardzen. Yardzen aspires to be a lifestyle brand, with this role leading the activities through the conversion cycle resulting in a passionate community of Yardzen lovers. This role is among the most important to the company as it sits at the core of our brand and mission.

This is a generalist role, on purpose. You’ll devise a communications strategy on Monday, partner with a creator for content on Tuesday, launch a referral program on Wednesday, execute an experiential pop up on Thursday, and give a contractor partner directions about how to best photograph a Yardzen yard they’re building on Friday. You’ll own the programs you build, including their results.

This role requires a brand marketing athlete. You’ll do lots of things in this role, but first and foremost you’ll be a modern storyteller. Every single Yardzen client has a story. It’s through telling those stories individually and at scale that Yardzen’s brand really comes alive.

This role reports into the Marketing Director.