Product Marketing Manager, TESTING Bioprocessing

Job Responsibilities

Develop and execute marketing strategies for the bioprocessing product portfolio. Define and communicate product value propositions, positioning, and pricing strategies. Collaborate with cross-functional teams including Product Management, Sales, R&D, and Digital Marketing. Plan and support global marketing campaigns, including digital and social media initiatives. Set KPIs and analyze ROI for marketing activities. Create compelling product messaging and content to highlight features and benefits.

Enable and support the sales team with tools, training, and customer-facing materials. Build relationships with Key Opinion Leaders (KOLs) and participate in industry conferences and trade shows. Support customer engagement through meetings, visits, and technical discussions
Monitor product performance (revenue, volume, margins) and adjust strategies accordingly. Analyze market trends and customer insights to identify opportunities and risks. Provide regular performance reports and strategic recommendations to leadership. Coordinate sales and operations planning activities.

Skills

Strong understanding of bioprocessing, biotechnology, or life sciences (e.g., drug discovery, biochemistry).
Ability to translate scientific concepts into commercial marketing strategies.
Experience in product marketing, product management, or related roles (5–10 years preferred).
Knowledge of go-to-market strategies, pricing, and product positioning.
Proficiency in digital marketing and campaign management.
Experience with data analysis, KPI tracking, and ROI evaluation.
Strong content creation and storytelling skills for technical products.
Familiarity with customer engagement and stakeholder management.
Project management skills and ability to work in cross-functional teams.
Proficiency in Microsoft Office tools (PowerPoint, Excel, Word).

Education/Experience

Masters