Hospitality Social Media Manager

Are you the person who knows tonight’s game schedule, tomorrow’s trending audio, and which new cocktail bar everyone will be talking about next weekend?

LV Hospitality is looking for a creative, strategic, and hands-on Hospitality Social Media Manager to bring our growing portfolio of hospitality brands to life across Instagram, Facebook, TikTok, and beyond.

You’ll own the creative process from strategy to execution, building content calendars, directing shoots, capturing and posting content, and using data to continuously improve performance. From showcasing the energy of Austin’s iconic Rainey Street district to building buzz around our individual restaurants, cocktail bars, and hospitality concepts (Victory Lap, Clive, Bar Fino, Amaya, Visit Rainey, and Always Something), you’ll shape how our brands tell their stories and become must-visit destinations.

If you love living for Austin’s restaurant and cocktail scene and get just as excited about a high-performing Reel as you do about a packed game-day crowd, we want to meet you.

The Perfect Fit

• You’re a creative storyteller. You don’t just post content; you know how to build a brand’s personality, capture a moment, and make people want to experience it for themselves.
• You’re equal parts creative and analytical. You love dreaming up the next big idea, but you also know how to read the numbers, spot patterns, and turn insights into better-performing content.
• You live and breathe hospitality. You’re always checking out the newest restaurants, cocktail and sports bars, and nightlife concepts.
• You’re a genuine sports fan. You understand game-day culture, know the major rivalries, and can turn sports moments into engaging, timely content.
• You’re plugged into Austin. You know Rainey Street, understand the city’s social scene, and have a natural curiosity about what’s trending locally.
• You’re a leader and a doer. You can guide a coordinator, collaborate with a team, and still roll up your sleeves to capture, edit, and post content yourself.
• You’re comfortable being where the action is. Whether it’s a Saturday football game, a Friday-night event, or a new cocktail launch, you understand that the best hospitality content doesn’t always happen during business hours.

Social Media Strategy & Content Calendars

• Own and execute social media strategy for LV Hospitality’s portfolio, developing and managing monthly content calendars for each brand, with primary creative and execution responsibility for Bar Fino, Amaya, and Clive tying in all Victory Laps, Always Something, Visit Rainey, and Clive.
• Lead social media strategy and content calendar development for all three Victory Lap locations, working closely with and managing the Social Media Coordinator responsible for day-to-day content execution.
• Take ownership of the entire social media process, from brainstorming and strategic planning to content creation, scheduling, publishing, and performance analysis.
• Build proactive content strategies around seasonal moments, sports schedules, holidays, cultural trends, promotions, special events, and new concept launches, balancing planned campaigns with reactive, in-the-moment content while staying ahead of trends, algorithm updates, and trending audio.

Content Creation, Storytelling & Creative Direction

• Own the end-to-end content creation process, including concepting, capturing, editing, caption writing, scheduling, and publishing engaging content across Instagram, Facebook, TikTok, and other relevant platforms.
• Bring each hospitality concept to life through compelling storytelling that showcases its unique personality, atmosphere, food, drinks, events, and guest experience.
• Lead creative direction for photo and video shoots, including developing concepts, mood boards, and shot lists in collaboration with LV Hospitality’s production and on-site teams.
• Capture authentic, real-time content during restaurant service, nightlife hours, sporting events, and brand activations, including evenings and weekends as needed.

Hospitality Marketing, Events & Community Engagement

• Collaborate with Hospitality Operations, Marketing, Events, and on-site teams to stay informed of upcoming events, promotions, menu launches, and content opportunities across all concepts, including programming throughout the Visit Rainey district.
• Monitor and respond to social media DMs, comments, mentions, and tagged content, and coordinate with influencers, content creators, and local partners.
• Attend key events and activations to capture real-time content and showcase the energy and experiences of our hospitality concepts.

Team Leadership & Collaboration

• Directly manage and mentor the Social Media Coordinator responsible for Victory Lap’s three locations, providing strategic direction, content calendar oversight, creative feedback, and ongoing support.
• Establish organized workflows for content planning, approvals, scheduling, publishing, and performance reporting.

Social Media Analytics, Performance & Paid Strategy

• Track and analyze social media performance across all hospitality accounts, establishing KPIs and identifying opportunities to improve engagement, reach, and growth.
• Use data to optimize content strategies, creative formats, posting schedules, and audience engagement across platforms.
• Support paid social strategy and execution across Meta and TikTok, including creative development, audience targeting, boosting, and campaign optimization.
• Share performance results and recommended improvements on a regular basis, continuously testing new content approaches and paid tactics.

Other

• Assist with other duties and special projects as assigned.
• Flexibility to capture content during evenings, weekends, sporting events, and hospitality activations is an essential part of this role. Some travel may be required to support hospitality concepts in other markets.

Education + Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred, with 3–5 years of professional social media experience, ideally in hospitality, restaurants, nightlife, or lifestyle brands.
• Proven experience independently managing social media strategies, content calendars, and day-to-day execution across multiple brands, with a strong portfolio demonstrating creative work and results.
• Strong content creation and storytelling skills, including photography, videography, editing, copywriting, and creative direction for photo and video shoots.
• Proficiency in Instagram, Facebook, TikTok, Meta Business Suite, and tools such as Later, CapCut, Canva, and Adobe Creative Suite, with experience in social media analytics, reporting, and paid advertising.
• Experience guiding a coordinator or team members; strong organizational and communication skills required. Must be based in or willing to relocate to Austin, TX, with flexibility for in-person, evening, and weekend content capture.

Bonus Points If...

• You have direct experience managing social media for restaurants, cocktail bars, sports bars, coffee shops, or nightlife concepts.
• You have experience with Meta Ads Manager, TikTok Ads Manager, paid social creative strategy, or campaign optimization.
• You have established relationships with Austin-based influencers, food and beverage creators, photographers, or local media.
• You have professional photography, videography, and editing skills such as Lightroom.

Team & Work Schedule

This is a full-time, in-person position based at LV Hospitality’s headquarters in Downtown Austin, Texas, with an expected schedule of approximately 40 hours per week.

While the role includes regular office hours, hospitality doesn’t operate on a traditional 9-to-5 schedule. The ideal candidate must be comfortable with a flexible schedule that includes evening, weekend, and event-based content capture as needed, and will spend time at our hospitality venues to capture authentic experiences, build relationships with on-site teams, and stay connected to the energy of our brands.

LV Collective is an equal-opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. LV Collective prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. LV Collective conforms to the spirit as well as to the letter of all applicable laws and regulations.