Quick overview
Job description
Responsibilities
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Lead the product marketing team that manages go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
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Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
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Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
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Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
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Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
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Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.
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Support sales training and enablement, working with internal teams to develop training systems and curriculum.
Requirements
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Bachelor's degree required; MBA preferred.
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7+ years of experience in product marketing including leading a team, with a strong preference for experience marketing to agencies and brands.
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Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
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Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
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Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
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Passion for technology and innovation, with a deep understanding of market trends and customer needs.
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Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.
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