Technical Business Analyst — MarTech

Job Title: Technical Business Analyst/System Analyst — MarTech (Braze / Snowflake / Paid Media)

Location: Charlotte, NC

Experience: 5 - 8+ years

Duration: 1-2 Year extendable

Position Summary

We are seeking an experienced Technical Business Analyst to support Marketing Technology (MarTech) team of a retail client with more than 400 stores in multiple sites. This is an onsite contract/full-time engagement based in Charlotte, NC.

The Technical Business Analyst will act as the bridge between marketing/business stakeholders and technical teams, translating campaign and customer data requirements into clear technical specifications across Client’s core MarTech ecosystem — including Braze (customer engagement and messaging platform), Snowflake (customer data platform), and paid digital/social advertising channels such as Google Ads and Meta Ads. This role requires someone equally comfortable in a requirements-gathering workshop with marketing stakeholders and in a technical discussion with data engineers about schemas, audience syncs, and API integrations.

Key Responsibilities

·       Partner with marketing, CRM, loyalty, and digital teams to gather, document, and translate business requirements into detailed technical specifications for campaign, audience, and data initiatives.

·       Serve as the functional and technical liaison between Client’s's MarTech team and the Braze, Snowflake, Google Ads, and Meta Ads platforms.

·       Analyze and document customer data flows between Snowflake (CDP) and Braze to support segmentation, personalization, and cross-channel orchestration.

·       Support audience builds, segmentation logic, and data mapping requirements for Braze campaigns across push, email, SMS, and in-app channels.

·       Collaborate with data engineering to define data feeds, schemas, and integration requirements between Snowflake and downstream MarTech and ad platforms.

·       Document current-state and future-state process flows, data lineage, and system integration diagrams for MarTech initiatives.

·       Write clear user stories, functional requirements, and acceptance criteria for platform enhancements and campaign builds.

·       Support user acceptance testing (UAT) for new Braze campaigns, Snowflake data models, and platform integrations.

·       Analyze campaign performance and audience match rates across Google Ads and Meta Ads to identify data quality or integration issues.

·       Facilitate workshops and meetings with cross-functional stakeholders (Marketing, IT, Data/Analytics) to align on requirements and priorities.

·       Maintain documentation such as SOPs, data dictionaries, and process runbooks for MarTech systems and workflows.

·       Identify and recommend opportunities to improve MarTech processes, data quality, and campaign execution efficiency.

Required Qualifications

·       5–8+ years of experience as a Business Analyst, Technical Business Analyst, or similar role, including at least 2–3 years focused on MarTech/AdTech ecosystems.

·       Hands-on experience with Braze or a comparable customer engagement platform (e.g., Salesforce Marketing Cloud, Iterable, Adobe Campaign, Responsys).

·       Working knowledge of Snowflake or another cloud data warehouse/CDP (e.g., Segment, Tealium, mParticle), including data modeling concepts.

·       Experience working with paid/social advertising platforms such as Google Ads and Meta Ads Manager, including audience syncs, conversion tracking, and offline event uploads.

·       Strong SQL skills for data validation, querying, and troubleshooting.

·       Proven experience gathering and documenting business/technical requirements (user stories, BRDs, functional specifications).

·       Experience working in Agile/Scrum delivery environments using tools such as JIRA and Confluence.

·       Solid understanding of customer data concepts: identity resolution, segmentation, audience match rates, and data privacy/consent management.

·       Excellent communication and stakeholder management skills, with the ability to translate technical concepts for business audiences and vice versa.

·       Retail or omnichannel retail industry experience strongly preferred.

·       Bachelor's degree in Business, Information Systems, Computer Science, Marketing, or a related field, or equivalent practical experience.

Preferred Qualifications

·       Experience with additional MarTech/CDP tools such as Adobe Experience Platform, Segment, or Tealium.

·       Familiarity with ETL/data pipeline tools such as Fivetran, dbt, or Airflow.

·       Experience supporting loyalty or CRM programs in a retail environment.

·       Braze certification(s).

·       Experience with data visualization tools such as Tableau, Looker, or Power BI.

·       Knowledge of email/SMS deliverability best practices and compliance requirements (CAN-SPAM, TCPA, GDPR/CCPA).