Marketing Strategist, Commercial

Role Overview A rapidly growing regional financial institution is entering its next phase of expansion, with ambitious growth goals and a strong focus on strengthening its marketing leadership team. This strategic marketing leadership role is a high-visibility individual contributor position responsible for defining and driving go-to-market strategy for the organization's commercial banking business. The position partners closely with executive business and sales leaders to ensure marketing initiatives directly support revenue growth. This is not a channel execution role. It is a strategic leadership opportunity with significant ownership, influence, and measurable business impact.

What You'll Do Own the commercial banking marketing strategy from planning through performance measurement Align marketing priorities with sales objectives and revenue targets Serve as a trusted strategic advisor to commercial banking and sales leadership Develop go-to-market strategies across business banking products and services Establish direction, priorities, and success metrics for execution teams Analyze performance data and optimize strategy based on business outcomes Contribute hands-on when needed while maintaining a strategic focus How the Role Fits Reports into senior marketing leadership Works closely with: Commercial Banking leaders Sales and revenue teams Brand, digital, events, creative, and marketing operations teams Dedicated execution teams handle campaign delivery while this role focuses on strategy, planning, and business alignment What Success Looks Like Marketing initiatives clearly tied to revenue growth Strong alignment between marketing, sales, and business leadership A scalable and effective go-to-market framework Improved prioritization, focus, and measurable business impact Ideal Background Experience in commercial banking, business banking, financial services, or B2B marketing Background working within complex, highly regulated industries Strong strategic mindset with the ability to connect marketing initiatives to business objectives Proven success partnering with senior executives and revenue leaders Experience building and influencing go-to-market strategy Execution experience is valuable, but strategic ownership and leadership are critical Why This Opportunity Is Compelling High-profile role with significant visibility and executive exposure Opportunity to shape strategy rather than simply execute campaigns Ability to make a tangible impact on business growth Collaborative culture with direct access to leadership Environment that combines the sophistication of a larger institution with the agility of a growing organization Key Requirement Ability to influence and partner effectively with senior business and sales leaders Deep understanding of marketing strategy, campaign development, go-to-market planning, and marketing best practices Proven ability to connect marketing initiatives to business growth and revenue outcomes Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.

With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations.

By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers.

Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products. EEO Notice Vaco by Highspring is an

Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. Representation Notice By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications.

You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada: Based on Highspring's discussions with its Client, Highspring's understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly). Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.

Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here ().

Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring.

Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.